... Despite growing challenges of data availability and customer privacy concerns, CMOs are placing big bets on personalization and are thus making some big strategic assumptions. Learn which assumptions hold true and the latest best practices for improving personalization effectiveness. Overview Gartner ...
Analyst(s): Alex De Fursac Gash | Janine Kanters
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... AI-powered dynamic pricing analysis recommends adjustments to prices of products and services based on customer sentiment, demand signals, inventory positions and economic indicators. CFOs should reference this implementation guide as they assess, pilot and operationalize this AI use case. Gartner Recommended ...
Analyst(s): Ash Mehta | Twisha Sharma | Alex Levine | Regina Crowder
... three areas that directly determine HR’s impact: HR strategy, product development, and performance measurement. Doing so helps HR better understand customer needs, improve adoption, and demonstrate its impact in terms the business recognizes. Insights at a Glance Analysis Gartner Recommended Reading Gartner ...
... Already a Gartner client? B2B marketers use account-based marketing to collaborate with sales to acquire new accounts and grow revenue from existing customers. This research helps demand generation leaders evaluate ABM platforms, which enable better decision making, improve engagement across accounts and ...
Analyst(s): Chris Chandler | Ray Pun | Jenifer Silverstein | Upasna Chandna
... misunderstanding customers.” “To better understand customers, marketing leaders need to audit the voice of the customer feedback collected across the organization. This includes direct sources, such as complaints, indirect sources such as tweets or call recordings, and inferred feedback such as customer journey ...
... present everywhere customers are, using more integrated data and larger tech stacks to orchestrate ever more relevant, connected journeys. This “armor of activity” focuses on making marketing activities expansive and highly visible — perhaps as a way of defending against enterprise doubt, scrutiny or questions ...
... Organizations selecting a CRM vendor must properly define and document their vendor requirements.This Toolkit helps application leaders develop an structured RFP that accounts for usability, technology, data management, services, cost, vendor risk and vendor vision. When to Use Directions for Use Gartn ...
... While the WCM market is mature and increasingly commoditized, application leaders are under pressure to rationalize and modernize their WCM platforms to support digital business. Use this research to learn key market dynamics and vendors to optimize your investment strategy. Overview Market Definition ...
... Agentic AI promises to transform CRM. However, this new technology raises questions about implementation. This research helps applications leaders learn how to leverage its capabilities for CRM and get started. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended Reading Note ...