... CMOs must closely collaborate with IT organizations to achieve desired outcomes. Additional CMO Journals The Q2 CMO Journal Orchestrate your customerjourney to guide your way to success. Download 2Q22 The Q3 CMO Journal Navigate the risks and opportunities of economic uncertainty and turbulence. Download ...
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... Access Insights Already a Gartner client? Strategic low-code adoption accelerates app delivery, yet most rush and experience waste. Whether launching or optimizing, software engineering leaders should use this framework to maximize the ROI of their engineering investments and drive measurable business ...
... Sales enablement must shift from static content to dynamic AI-driven support, helping sellers guide buyers who use AI in purchasing decisions. Success depends on relevant outreach, clear value demonstration, and integrating enablement tools into sellers’ workflows for higher adoption and better deal ...
Analyst(s): Shreyas Krishnan | Bill Yetman | Alyssa Cruz
... Access Insights Already a Gartner client? Modernizing software and applications is essential to sustaining competitive advantage. This guide provides the critical direction software engineering leaders need to define scope, articulate value, drive effective execution, and apply AI to accelerate modern ...
Analyst(s): Prasanna Lakshmi Narasimha | Howard Dodd | Aaron Harrison | Mukul Saha | Tigran Egiazarov
... Digital Commerce & Content Journey Building and Execution Multichannel Optimization and Prioritization CustomerJourney Analysis Implementation and Maintenance Inclusion Criteria Gartner Recommended Reading Critical Capabilities Methodology Gartner Research ...
Analyst(s): Tia Smart | Julia Multedo | Suzanne Schwartz | Audrey Brosnan | Greg Carlucci | Julian Poulter
... Introduction Analysis Map the B2C CustomerJourney From the Customer's Point of View to Internal Process Engage Customers in New Ways to Gain Access to the Voice of the Customer, Then Act on the Feedback to Ensure Loyalty Develop Robust Communication Procedures for B2C Customers Gartner Recommended Reading ...
... Already a Gartner client? Most service and support organizations believe they’re customer-centric, but operational pressures often overshadow true customer needs. This research helps leaders assess and achieve genuine customer centricity in their organizations. Insights at a Glance Impact Brief Actions ...
... deglobalization, economic pressures and shifts in the provider landscape. Use this research compendium to inform your shared services transformation journey. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...
... reducing costs, developer friction and critical feature gaps in their security technology portfolio. The following insights guide leaders on their journey to plan, implement, monitor and continuously improve their security tools. Strategic Planning Assumption(s) Analysis Research Highlights Gartner Recommended ...