1Q 2022

The Chief Marketing Officer

Critical insights for CMOs to drive digital acceleration

Download the Inaugural Chief Marketing Officer Quarterly Journal

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    The Chief Marketing Officer, 1Q22

    In the last two years we have witnessed a dramatic acceleration in digital business initiatives across the enterprise. From scaling digital commerce capabilities and reshaping routes to market to the continued optimization of digital marketing and the orchestration of multichannel journeys, digital acceleration is absolutely mission-critical.

    This inaugural issue of The Chief Marketing Officer starts by providing a framework to accurately assess your organization’s digital commerce maturity and its way to success in 2022 and beyond.

    Assess Your Digital Commerce Maturity

    Digital commerce is one of the biggest growth priorities for CMOs as they adapt to evolving customer purchase behaviors and expectations. Use this maturity model to understand the aspects of an advanced digital commerce model and assess your current maturity.

    Balance Your Digital Experience Strategy to Win Over Customers

    Digital experiences often fail to shape B2B and B2C customer journeys. Only 14% of customers did something different after a recent digital experience. CMOs should use this research to build a digital experience portfolio that accelerates purchase momentum and shifts customers’ trajectory.

    3 Keys to Successful Marketing Technology Integration

    An integrated martech stack can drive marketing efficiency and success. CMOs must closely collaborate with IT organizations to achieve desired outcomes.

    Additional CMO Journals

    The Q2 CMO Journal

    Orchestrate your customer journey to guide your way to success.

    Download 2Q22

    The Q3 CMO Journal

    Navigate the risks and opportunities of economic uncertainty and turbulence.

    Download 3Q22