Martech stacks are growing in size and the variety and complexity of customer expectations are steadily rising but CMOs face the challenge of harnessing technology and data — turning data into tangible gains. From organizations' increasingly high expectations from marketing technology to responding to customers' increasing demands, customer journey orchestration is absolutely mission-critical.

The second edition of The Chief Marketing Officer Journal challenges you to think differently about what the most valuable customer journeys look like, helps you dissect a new creative process that takes deliberate steps to support the type of customer path that will lead to increased sales and provides valuable insights and lessons using cutting-edge Digital IQ data to help you upgrade your approach to responding to, and shaping, customer journeys in 2022 and beyond.