Discover this quarter's top CMO challenges — and ways to address them.
- Gartner client? Log in for personalized search results.
The CMO Report: Gartner Answers Top CMO Challenges
Q3 2026
Today’s CMOs face a growing AI adoption gap: despite increasing investments in AI and GenAI, many struggle to scale adoption, prove business impact, and keep pace with rapidly changing customer behaviors. Amid ongoing disruption, marketing leaders must balance operational transformation with new approaches to customer engagement and discovery.
Use this edition of The CMO Report to improve decision-making, stay ahead of emerging trends, and increase your overall marketing impact by addressing challenges such as:
- Scaling AI adoption and demonstrating ROI from AI investments
- Building future-ready marketing organizations and capabilities
- Adapting to AI-enabled customer behavior and evolving discovery channels
About The CMO Report
Each quarter, The CMO Report delivers Gartner insights on the top challenges facing Chief Marketing Officers, along with recommended actions to address them. Grounded in timely conversations with marketing leaders across industries, each edition explores the evolving priorities CMOs are navigating today. From driving revenue growth and enhancing customer experiences to leveraging AI-powered marketing and adapting to changing buyer expectations, The CMO Report helps marketing leaders benchmark their priorities against peer CMOs, address key challenges with actionable recommendations, and increase stakeholder influence through effective communications.
Related CMO Resources
Attend a Conference
Join Gartner experts and your peers to accelerate growth
Gather alongside your peers in Denver to gain insight on emerging trends, receive one-on-one guidance from a Gartner expert and create a strategy to tackle your priorities head-on.
7 – 9 Jun 2027
Gartner Marketing Symposium/Xpo™
Denver, CO
