The current economic scenario is uncertain. Following the thread of this economic turbulence, companies and CMOs are being confronted with an increasingly uncertain future while facing what Gartner has begun to call a triple squeeze: persistent high inflation, scarce and expensive talent, and global supply challenges.
The third edition of The Chief Marketing Officer Journal:
- Highlights the changing consumer sentiment.
- Discusses how CMOs are looking to make changes to help them guide critical decisions and customer communication.
- Reveals research-backed steps you should take now to prepare for the upcoming economic uncertainty likely to impact go-forward planning.