... Access Insights Already a Gartner client? Critical perspective and insight from Tim Faulkner, director analyst. Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Tim Faulkner
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... Many AI initiatives fall short because they are not aligned to the business capabilities that drive real value. CIOs and AI leaders can accelerate success by using business capability maps to identify high‑impact opportunities, prioritize the right use cases and ensure AI investments are tied direct ...
... tasks that buying groups must complete together across the buying journey. How can B2B marketing functions generate growth from existing customers? B2B CMOs must build a structured customer advocacy program that encourages satisfied customers to share their positive experiences. They can partner with account ...
... critical for growth, yet growth is often limited by an incomplete understanding of customer needs due to overreliance on sellers to capture and interpret information. CSOs must operationalize customer intelligence to turn customer signals into seller actions at scale. Insights at a Glance Impact Actions Cautions ...
... growing cost pressures due to dynamic consumption, rising AI costs and decentralized technology spend. This journey guide can help CIOs navigate each step of the strategic cost management journey using relevant Gartner research and insights. Analysis Research Highlights Contributors Gartner Recommended ...
Analyst(s): Robert Naegle | Woojin Choi | Bryan Hayes
... Maximize AI ROI in Customer Service Discover how customer service and support leaders can use Gartner insights to prioritize high-yield use cases, reinvent workflows and convert AI expectations into measurable impact. Maximizing AI ROI is a critical mandate for every service and support leader The hype ...
... framework to create a clear, customer-centric value statement that reflects exactly what your customers expect your brand to deliver Learn key focus areas to build a relevant internal audience that drives your customerjourney Explore insights into improving your brand's current customer experience, thus improving ...
... Customer trust determines whether AI service scales or stalls. Customer service and support leaders must earn it by piloting before scaling, limiting AI to what operations can support, applying five trust tests and making trust a requirement across vendor selection, journey design and performance. Insights ...
Analyst(s): Devra Struzenberg | Christopher Sladdin
... Access Insights Already a Gartner client? AI is now a key part of mainstream software, but the adoption of leading-edge software quality tools and practices for testing AI-powered applications is still lagging. This guide shows software engineering leaders how to adopt and scale AI application and age ...