Maximize AI ROI in Customer Service

Discover how customer service and support leaders can use Gartner insights to prioritize high-yield use cases, reinvent workflows and convert AI expectations into measurable impact.

Maximize ROI From AI

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Learn how customer service and support leaders are accelerating Al value realization at scale with the help of Gartner resources.

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Maximizing AI ROI is a critical mandate for every service and support leader

The hype around AI has matured into a strict mandate for measurable performance and cost reduction. For customer service and support leaders, the mission has shifted from simply deploying technology, to transforming the service function into a corporate growth engine. yet most initiatives are stalling as highly variable, unpredictable AI costs threaten to blow budgets. 

Download this guide for key steps to success on this complex priority.

How do you accelerate ROI on AI?

AI is an accelerator, amplifier and extender of your business strategy. Its value is dependent not only on technological capabilities, but also alignment with business objectives and effective execution.

Gartner has identified the major actions and decision steps critical to success on your AI journey. Gartner tools and insights support you throughout these steps, which will typically span many quarters or even years. (Your organization may or may not need to pursue each of them in any given order.)

The steps to successfully maximize ROI from AI in service and support​ are:

Define your strategic vision

Balance ambition with pragmatism to create a clear vision that aligns AI with business outcomes.

Select and align use cases

Prioritize feasible, high-impact AI use cases that deliver meaningful value to strategic goals.

Build your roadmap

Build flexible AI roadmaps that balance short-term financial gains with long-term enterprise growth.

Evolve your AI operating model

Reimagine legacy workflows beyond simple augmentation to maximize the impact of AI capabilities.

Measure your AI performance

Establish robust metrics and strong governance to track outcomes, mitigate risk and maintain trust.

Optimize AI outcomes

Manage AI as an ongoing product, continuously scaling and adapting strategies based on performance data.

Decision tools

Get benchmarks, assessments and guides to drive stronger performance.

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Must-Attend Events

Gartner Customer Service & Support Conference

Join us to uncover the latest customer service and support insights and solutions with Gartner analysts, peers and solution providers to shape your organization.

November 4 – 5, 2026  |  Denver, CO

Drive stronger performance on your mission-critical priorities.