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... countries and industries. Download this guide to understand the accounting and finance software purchase journey, and maximize your sales and marketing efforts to convert more prospects into customers. You will learn: The market trends shaping accounting and finance software adoption. Discover business ...
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Premium Research Jun 2025
... Despite significant investments in data and analytics, most procurement organizations’ ROI and journey toward maturity are underwhelming. Here, we highlight why D&A has underdelivered and provide an actionable strategic framework to get D&A programs on track in time for AI. Overview Conclusion Recommendations ...

Analyst(s):   Thomas Pocock   |   Jay Thiagarajan   |   Meghan O'Doherty   |   Kimi Mirani   |   Ryan Tandler   |   Nivedita Bose   |   Vanessa Edkins
Research Jun 2025
... like search, digital display advertising and social. This research helps CMOs achieve greater efficiency by optimizing channel spending throughout journey stages in the face of stagnant budgets. Overview Data Insights Presentation Deck Gartner Recommended Reading Gartner Recommended Reading (Required ...

Analyst(s):   Rene Cizio
Premium Research Aug 2024
... channels, service agents are increasingly left with complex service requests. Customer service and support leaders can see how Regions Bank implemented a chat-based escalation team to deliver speedy resolutions to complex customer issues. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Michael Rendelman   |   Van To
Research Jun 2024
... Already a Gartner client? Service and support leaders need supervisors to provide high-impact coaching for customer service reps handling complex interactions. To unlock reps’ potential, customer service and support leaders must upskill supervisors to shift from metric-focused to personalized coaching ...

Analyst(s):   Jonathan Schmidt   |   Liz Caffarelli
Research May 2024
... culture is crucial to delivering on business objectives, yet many customer service and support leaders struggle to change longstanding organizational culture. Follow these five steps to effectively drive culture change to support strategic customer service initiatives. Overview Introduction Analysis Gartner ...

Analyst(s):   Brian Weber   |   Jonathan Schmidt
Premium Research Apr 2024
... Value enhancement enables customer service and support leaders to drive greater customer loyalty, but rollouts lack scale. This document provides a roadmap for proving the impact of initial deployments, embedding the right mindset and scaling the strategy through assisted and self-service channels. ...

Analyst(s):   Jonathan Schmidt   |   Rupinder Chandhok   |   Christopher Sladdin
Premium Research May 2026
... enterprise applications responsible for an SAP portfolio to rethink their long-term ERP AI roadmap. There are significant potential benefits for customers, but also complex implementation and cost challenges to consider. Overview Analysis Contributors Gartner Recommended Reading Evolving Insights History ...

Analyst(s):   Johan Jartelius   |   Mike Tucciarone   |   Neha Ralhan   |   Patrick Connaughton
Research Jun 2026
... crime, fraud and antimoney laundering apps into an AI-driven risk detection platform. Advanced AI algorithms now boost asset protection and safeguard customers against evolving threats, enhancing the bank’s security and response capabilities. Insights at a Glance — Case Overview Impact Actions — Solutions ...

Analyst(s):   Mary Yan
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