Software Market Insights: Accounting and Finance

A complete guide for software and SaaS providers to effectively position their accounting and finance solution and engage B2B buyers.

Accounting and finance functions are evolving, going beyond transaction processing and reporting to aid data-driven decisions. The global financial management software market is expected to be valued at $24.4 billion by 2026, according to Gartner's forecast. To capture this opportunity, software marketers must understand businesses' challenges and technology investment approaches to build a more relevant and successful engagement strategy.

This resource features exclusive data on the accounting and finance software market uncovered as part of the Gartner Digital Markets 2022 Global Software Buyer Trends Survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.

Download this guide to understand the accounting and finance software purchase journey, and maximize your sales and marketing efforts to convert more prospects into customers.

You will learn:

  • The market trends shaping accounting and finance software adoption. Discover business technology trends impacting software investment and how providers can capture buyers' interest on a global scale. 

  • Key priorities and behaviors of software buyers. Build a viable go-to-market and sales strategy as accounting and finance software purchase preferences evolve within a self-driven, nonlinear buyer journey.

  • How to better engage buyers in a fast-changing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.

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