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Premium Research June 29 2026
... Platform? At its 16 June 2026 Data + AI Summit, Databricks unveiled CustomerLake, which is not a stand-alone customer data platform (CDP) but a bundle of profile and campaign agents that govern customer data and activation natively within Databricks’s data management platform. CustomerLake will be priced by ...
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Research April 26 2023
... Push the Customer Advocacy Content Plan Beyond Case Studies? Develop a content plan that demonstrates credibility. Experts: Molly Beams, Viharika Peddi Customer advocacy content builds credibility with buyers and can be inherently differentiating, but it is often narrowly applied. Customer advocacy content ...
Research January 23 2026
... 2022 issue. Customers can access a plethora of useful information, and suppliers are struggling to differentiate themselves. Gartner research identified that executive sales leaders can raise their sellers’ odds of closing high-quality, low-regret deals by 157% through making their customers feel more ...
Premium Research Nov 2025
... One of the promises of artificial intelligence is its potential to replace customer service employees. However, our data shows that most customer service and support leaders investing in AI are not cutting headcount as a result. Gartner Research ...

Analyst(s):   Melissa Fletcher
Research Jun 2025
... like search, digital display advertising and social. This research helps CMOs achieve greater efficiency by optimizing channel spending throughout journey stages in the face of stagnant budgets. Overview Data Insights Presentation Deck Gartner Recommended Reading Gartner Recommended Reading (Required ...

Analyst(s):   Rene Cizio
Premium Research Jun 2025
... Despite significant investments in data and analytics, most procurement organizations’ ROI and journey toward maturity are underwhelming. Here, we highlight why D&A has underdelivered and provide an actionable strategic framework to get D&A programs on track in time for AI. Overview Conclusion Recommendations ...

Analyst(s):   Thomas Pocock   |   Jay Thiagarajan   |   Meghan O'Doherty   |   Kimi Mirani   |   Ryan Tandler   |   Nivedita Bose   |   Vanessa Edkins
... Client Story Harnessing AI for Customization Tailoor is a new age digital platform which allows customers to use AI 3D technology to create various types of customized products for selling and gifting. The company leveraged Gartner to identify the best way to integrate Gen AI into their platform. Mission ...
Premium Research Apr 2024
... Product leaders can drive emerging technology customer satisfaction, marketing and sales by providing current and prospective customers with the strategy and tools needed for effective enterprise physical security programs. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Nick Ingelbrecht
Premium Research May 2024
... Generative AI will transform all three pillars of CX management: understand customers; set CX strategy and coordinate across the enterprise. Application leaders must identify CX use cases for GenAI that create the most customer and organizational value, while mitigating risks. Gartner Research ...

Analyst(s):   Don Scheibenreif
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