... As marketing technology usage declines, examining the technology markets that overlap with CDP-adjacent functionality will avoid wasted investments. Marketing operations leaders can lead a buying group focused on enabling use cases to create an optimal situation for tech selection. Overview Strategic ...
Analyst(s): Benjamin Bloom | Lizzy Foo Kune
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... The priorities of progressive organizations are an invaluable resource to learn from and benchmark against. CIOs can use the data in this data-driven report to learn from their most progressive peers and to leverage in development of short-term plans, as well as long-term roadmaps. Data Snapshot Data ...
... Access Insights Already a Gartner client? The CRM market grew 12.6% to $69.3 billion in 2020, a strong performance but with wide variations in growth due to pandemic impacts. Technology and service providers can better position their offerings by understanding growth drivers and peer vendor performanc ...
... Access Insights Already a Gartner client? The CRM market grew 14.0% to $96.3 billion in 2022, a solid performance after 18.7% growth in 2021, which was itself a rebound after slower growth in 2020 caused by the pandemic. This research can help technology and service providers better understand growth ...
Analyst(s): Julian Poulter | Alexandre Oddos | Amarendra . | Roland Johnson | Kanchi Bindal | Yanna Dharmasthira
... Access Insights Already a Gartner client? CRM grew to be a $48.2 billion market in 2018 — the biggest market in application software. Technology and service providers can better position their offerings in a crowded and competitive market by understanding the growth across CRM segments. Key Market Find ...
... Access Insights Already a Gartner client? CRM market grew 15.9% to $56.5 billion in 2019 — the largest enterprise application software market we track. Technology and service providers can better position their offerings in a fragmented and competitive market by understanding growth and vendor perform ...
... to achieving the mission-critical priority of building resilience, mitigating risk and maintaining cybersecurity in the AI age. The steps in that journey include: Revisiting and modernizing the CIO relationship with cybersecurity, elevating cyber as a core leadership responsibility and reprioritizing ...
... Insights Already a Gartner client? Most operational data has a spatial dimension. Organizations with dispersed industrial assets, operations, and customers/citizens must strengthen spatial capabilities to boost performance, reduce risk, and optimize costs. CIOs can use this guide to make informed geospatial ...
Analyst(s): Robert Stoneman | Simon Cushing | Nicole Foust | Lloyd Jones