Published: 31 August 2023
The CRM market grew 14.0% to $96.3 billion in 2022, a solid performance after 18.7% growth in 2021, which was itself a rebound after slower growth in 2020 caused by the pandemic. This research can help technology and service providers better understand growth drivers of the CRM markets.
The worldwide CRM market grew by 14.0% to $96.3 billion in 2022, up by $11.8 billion from 2021. Overall, this was solid growth and demonstrates the resilience of the CRM market and the importance of customer relationships to the enterprise.
Various CRM subsegments saw growth rates reduce following the temporarily high growth rates seen in 2021, which represented a “rebound” after some budget constraints during the pandemic years. Marketing saw a slip from 19.4% growth in 2021 to 12.0% in 2022. Digital commerce experienced modest growth of 11.2%, down from 21.8% in 2021, showing the continued importance for
Analysts:
Roland Johnson, Yanna Dharmasthira, Amarendra ., Alexandre Oddos, Julian Poulter, Kanchi Bindal
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