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Premium Research Apr 2025
... Verint XEBO.ai Direct Feedback Channels and Data Indirect Feedback Channels and Data Inferred Feedback Channels and Data Data Analysis Capabilities Customer Journey Analytics Automated Action Voice of Employee Input Enterprise Support Go-to-Market Model Support Application of AI VoC Data Sources Are Surveys ...

Analyst(s):   Patrick Quinlan   |   Michael Maziarka   |   Chad Storlie   |   Deborah Alvord   |   Maria Marino
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Premium Research Jan 2025
... Account Services Analytics and Optimization Applied Artificial Intelligence Cloud Support Composable Architecture Content Management Customer Data Management Customer Journey Mapping Integration and Orchestration Navigation and Search Personalization/Context Awareness Presentation and Orchestration Security ...

Analyst(s):   Mike Lowndes   |   Irina Guseva   |   Varsha Mehta   |   John Field
Research Apr 2026
... likely to respond to supplier messaging that demonstrates deep understanding of their specific problems and needs. Learn how Eaton used buyer journey mapping and journey-aligned content to move from product-based marketing to a unified, solution-focused campaign that boosted pipeline. Insights at a Glance ...

Analyst(s):   Martin DeWitt
Complimentary Research July 23 2024
... strategies to support the customer journey Use data-driven personalization to increase retention and lifetime value About Customer-Centric Marketing As customer needs evolve, businesses are increasingly adopting a customer-centric approach. This shift is often driven by the concept of customer experience. Today ...
Research January 27 2026
... matter most? Don’t waste time on customer fulfillment activities that won’t move the needle: Our customer fulfillment activity map identifies the 19 essential activities for managing customer fulfillment. Download the activity map to learn what leaders say are the key customer fulfillment activities to building ...
Research Jun 2026
... wishing to enhance B2B supply chain customer centricity should collaborate with other CX leaders. This document provides actionable strategies to enhance customer experience by leveraging persona-driven journey mapping to uncover insights and take action to reduce customer effort. Insights at a Glance Strategic ...

Analyst(s):   Simon Bailey
Premium Research Aug 2026
... Customer centricity can accelerate growth, but many organizations fall short by underestimating the commitment required. CX leaders who adopt and resource the nine practices of customer centricity will unlock stronger business outcomes. How to Use This Presentation Contributors Gartner Recommended Reading ...

Analyst(s):   Christopher Sladdin   |   Penny Gillespie
Research Oct 2026
... Access Insights Already a Gartner client? Customers have shown a strong preference for proactive and preemptive service, yet many organizations still operate very reactively. Use this research to build proactive service capabilities and transform the customer service organization from reactive to proactive ...

Analyst(s):   Andy West   |   Ian Elliott
Research Feb 2026
... transformation. Infrastructure architects can use this guide to navigate published Gartner research and create a structure for their edge platform adoption journey. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mohini Dukes
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