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Research Mar 2026
... boost productivity and improve operations. CIOs can use this guide to understand the WFM market and how to deliver better outcomes for associates and customers. Overview Strategic Planning Assumptions Market Definition Market Description Market Direction Market Analysis Representative Vendors Market Recommendations ...

Analyst(s):   Josie Xing   |   Kelsie Marian
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Premium Research Jul 2025
... As customer service and support leaders seek to quickly improve CX outcomes, testing multiple potential solutions before full deployment becomes essential. Vanguard’s streamlined approach to experimentation and digital innovation enables effective improvements to customer experiences. Overview Analysis ...

Analyst(s):   Uri Lerner   |   Aman Jagdev
Premium Research Sep 2025
... Customer service and support leaders underestimate the ability of generative-AI-powered deepfake impersonation attacks to undermine their security. Service leaders must work with identity management experts to develop a layered approach that balances strong security measures with customer effort. Gartner ...

Analyst(s):   Patrick Quinlan   |   Akif Khan
Premium Research May 2025
... routinely underperforms. This research addresses three often-overlooked self-service opportunities that help customer service and support leaders drive engagement, adoption and effortless customer experiences. Overview Conclusion Gartner Recommended Reading Gartner Research ...

Analyst(s):   Emily Potosky
Premium Research May 2025
... Customer service and support leaders need to create effective knowledge management articles for human and AI agents. Learn to implement content standards and knowledge management practices that ensure accurate access to updated content that enhances efficiency and customer satisfaction. More Detail ...

Analyst(s):   Jennifer MacIntosh
Research Dec 2025
... quota-carrying teams. Sales operations leaders should use this research to compare the capabilities of RAO vendors across four use cases: acquire new customers, retain and grow accounts, manage pipeline and forecast, and coach sales talent. Overview What You Need to Know Analysis Aviso Clari Gong HubSpot ...

Analyst(s):   Steve Rietberg   |   Alyssa Cruz   |   Dan Gottlieb
Research May 29 2026
... Service GMs face mounting pressure to: Deliver aggressive revenue targets Differentiate in a rapidly evolving AI market Align portfolios to shifting customer demand At the same time, new technologies are reshaping how services are built, delivered and monetized. This infographic outlines four critical disruptions ...
Research Jul 2026
... Analytics AI and Agentic Intelligence Platform Architecture and Ecosystem Coordinated Campaign Management Real-Time Reputation and Crisis Management Customer Engagement and Community Building Influencer Identification and Engagement Performance Analytics and ROI Measurement Market Intelligence and Product ...

Analyst(s):   Claudia Ratterman   |   Tia Zervas   |   Karen Lee
Webinar Nov 16, 2026   Upcoming
... be exceptional and those that can be standardized or automated. Gain practical guidance on using AI to strengthen the capabilities that influence customer choice and sustain competitive advantage in an AI-pervasive environment. Return to this web page to watch the webinar. Contact us at gartnerwebinars ...

Analyst(s):   Maddie Otter
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