When Everyone Has AI: How to Sustain Competitive Advantage in 2027

• Identify which of Gartner's three enterprise identity archetypes best describes your organization

• Determine which capabilities should differentiate your business and which should be standardized, automated or sourced differently

• Understand how AI strategies vary across enterprise identity archetypes

• Use AI to strengthen the capabilities that create competitive advantage

As AI becomes more widely available, competitors increasingly have access to the same models, platforms and capabilities. While AI can deliver measurable business value, it does not automatically create competitive advantage. As AI raises performance expectations across industries, leaders must be clear about how their organization creates value, where it wins and which capabilities truly differentiate it.

In this webinar, Gartner introduces three enterprise identity archetypes and explores how each leads to different operating model, investment and AI strategy choices. Learn how to identify your organization's enterprise identity, determine which capabilities deserve disproportionate investment and distinguish between capabilities that must be exceptional and those that can be standardized or automated. Gain practical guidance on using AI to strengthen the capabilities that influence customer choice and sustain competitive advantage in an AI-pervasive environment.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.