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Research May 29 2026
... Service GMs face mounting pressure to: Deliver aggressive revenue targets Differentiate in a rapidly evolving AI market Align portfolios to shifting customer demand At the same time, new technologies are reshaping how services are built, delivered and monetized. This infographic outlines four critical disruptions ...
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Research Jul 2026
... Analytics AI and Agentic Intelligence Platform Architecture and Ecosystem Coordinated Campaign Management Real-Time Reputation and Crisis Management Customer Engagement and Community Building Influencer Identification and Engagement Performance Analytics and ROI Measurement Market Intelligence and Product ...

Analyst(s):   Claudia Ratterman   |   Tia Zervas   |   Karen Lee
Research Jul 2019
... leaders involved in RPA initiatives to learn about their RPA journey, vision and goals, progress to scale, barriers to success and critical success factors. Application leaders can use this research to gain insight into other organization’s RPA journeys. Overview Conclusion About This Research Gartner Insights ...

Analyst(s):   Applications Research Team
Webinar Nov 16, 2026   Upcoming
... be exceptional and those that can be standardized or automated. Gain practical guidance on using AI to strengthen the capabilities that influence customer choice and sustain competitive advantage in an AI-pervasive environment. Return to this web page to watch the webinar. Contact us at gartnerwebinars ...

Analyst(s):   Maddie Otter
... messaging. Pro tips to shape your value messaging across different channels: Redesign your messages by using findings from the digital buying journey of previous customers. Show you have walked a mile in buyers’ shoes by tailoring messages on your website, product profile, social media platforms, review videos ...
Webinar On-Demand
... progresses from internal use cases to customer-facing solutions, or manage deployment and scale AI to maximize business value. You already may be revolutionizing the way your organization works with an AI-enabled operating model. Regardless of where you are on your AI journey, the Gartner AI Playbook will help ...
Premium Research Jun 2025
... Legacy product KPIs miss the value that AI brings to customers, creating a missed opportunity for differentiation and pricing. Product leaders must measure product performance based on outcomes that customers recognize, trust and attribute to the product. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Radu Miclaus   |   David Yockelson   |   Vuk Janosevic
Premium Research Aug 2025
... Customer Service and support leaders often overlook employee experience’s impact on customer experience and operational efficiency. Agent observation and discovery uncovers unrecognized pain points that can enhance the employee experience, leading to improved productivity and CX. Overview Introduction ...

Analyst(s):   Brady Holbrook   |   Lauren Villeneuve
Premium Research Jun 2025
... banking and insurance in response to rapid evolutions in technology and customer expectations. Financial services leaders can use this material on agile to enhance collaboration, become more adept at iteration and improve customer centricity. Overview Conclusion Gartner Research ...

Analyst(s):   Thatcher Dunlap
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