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Research Sep 2019
... Blockchain for Customer Service Field Service Drones Mediated Interaction Matching Things as Customers Augmented Reality for Customer Support Customer Psychographics Workforce Engagement Management At the Peak IoT for Customer Service Customer Journey Analytics Digital Experience Platforms Customer Engagement ...

Analyst(s):   Drew Kraus   |   Olive Huang
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Research January 22 2026
... Unlock Customer Service Supervisor Potential Discover the skills, strategies, and insights you need to excel as a customer service supervisor 60% of customer service supervisors report spending time on work not included in their formal performance evaluations or role responsibilities. This 'invisible ...
Research January 23 2026
... Successfully Navigate the Fintech Journey Understand the steps when engaging with a startup fintech player. Fintechs have been leading technology innovation and have been agile in their approach to banking problems. As a strategic decision, you have to come up with an engagement plan for how to perceive ...
Insight October 19 2023
... optimize their content assets across channels and campaigns that support their customers' decision making in their journey. Gartner's step-by-step guide can help marketing leaders, like you, to: Map content to your customer journey Identify metrics needed to prove the value of your marketing strategy and ...
... Marketing leaders with strategies for navigating the changing consumer and technology landscape. She helps clients use these techniques to engage customers, evangelize their brand, grow revenue and transform the business. Before joining Gartner, Ms. Hopkins worked at a full-service digital agency, where ...
Research Jun 2026
... enterprisewide disruptor, yet it is often misunderstood, leading to unseen risk, increased costs and unplanned negative AI ROI. This regularly updated journey guide playbook helps leaders responsible for AI confront the collision of geopolitics and technology with intentional optionality, providing the necessary ...

Analyst(s):   Stephen Kennedy   |   Mike Fang   |   Deepak Seth   |   Lydia Clougherty Jones   |   Priya Sundararaman   |   Michael Gabbard
Research Apr 2026
... Access Insights Already a Gartner client? This research introduces a value journey to shift business leader’s perception of IT — from being viewed as a cost center to being recognized as a trusted advisor. CIOs must consistently deliver core services, communicate IT’s brand, and engage in future-focused ...

Analyst(s):   James Anderson   |   Cesar Lozada
... This includes the assessment and selection of appropriate digital commerce go-to-market models, optimization of the digital customer experience in line with customer buying journeys, and successful integration of digital commerce with existing sales channels and teams, and wider business stakeholders. Luke ...
Research Oct 2026
... client? Customer success management is a crucial function for B2B organizations with recurring revenue streams. This Magic Quadrant evaluates providers offering an end-to-end CSM platform that organizations can use to guide customers to value, track customer health, and scale their customer success practice ...

Analyst(s):   Andy West   |   Maria Marino   |   Daniel Hawkyard   |   Michael Maziarka
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