... changing quickly as established vendors and AI-native newcomers compete for advantage. Leaders cannot rely on fixed assumptions about competitors or customer demand. Instead, product leaders must continuously reassess their position and monitor changes that could strengthen or weaken their competitive standing ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Customer service organizations that need to handle more customer engagements, provide consistent information and drive efficiency are turning to conversational AI solutions. We show application leaders how to deploy and run these solutions in the short term, with an eye to the postpandemic midterm. ...
Analyst(s): Brian Manusama | Magnus Revang | Anthony Mullen
... the buying journey for any product. Whether it’s an enterprise CRM solution that costs a large portion of the company budget or a new can opener, chances are you’ve searched for the experiences of others before buying. Our 2024 annual study of 2,499 software decision makers found that customer reviews and ...
... elevating marketing’s strategic impact. This edition highlights how forward‑thinking leaders are leveraging AI to unlock new opportunities, strengthen customer connection, and build organizations designed for agility and growth. Download the latest edition to: Explore leadership mindsets fueling marketing ...
... Chain Award Green Mining enables supply chain sustainability plans & goals Congratulations to AB InBev, winner of the 2025 Supply Chain Award for Customer/Patient Innovation. AB InBev introduced Green Mining — an initiative powered by intelligent reverse logistics software — to optimize waste collection ...
... client? CRM sales platforms are a costly investment; yet, poor design, implementation, and adoption undermine their purpose of acquiring and growing customers, harnessing data, and maximizing sales productivity and competitive advantage. Reveal the hidden drivers that make CRM Sales deliver measurable revenue ...
... will influence the U.S. logistics industry in 2026. Logistics leaders must implement region-specific strategies that are tailored to address growing customer demands. Insights at a Glance Issue Context Impact Brief Trends Gartner Recommended Reading Gartner Insights Abstract ...
... Many organizations struggle to capture sales data and engage customers effectively without AI and advanced analytics, leading to poor sales performance. This note guides sales operations leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer ...
... To be successful, ABM requires active support and participation from all market-facing and supporting functions, including marketing, sales, customer success and executive leadership. Use this RACI matrix to ensure stakeholder participation and set expectations for your ABM program. When to Use Directions ...