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Research Jan 2017
... Why It's Hot What We're Seeing Payments Definition Why It's Hot What We're Seeing B2B/B2C Convergence Definition Why It's Hot What We're Seeing Customer Journey Analytics Definition Why It's Hot What We're Seeing API-Based Commerce Platforms Definition Why It's Hot What We're Seeing Subscription Management ...

Analyst(s):   Mark Lewis   |   Jason Daigler   |   Sandy Shen   |   Mike Lowndes   |   Penny Gillespie   |   Chris Fletcher
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Research Jun 2026
... Already a Gartner client? CSCOs should add direct customer feedback metrics to existing inferred CX metrics like OTIF. Supply chain leaders can use this research to learn how to introduce the customer effort score and how implementing it can help enhance customer loyalty while streamlining B2B supply chain ...

Analyst(s):   Simon Bailey
Research Oct 2026
... B2B strategies. To maximize effectiveness of go-to-market efforts, high-tech executives must profile the ideal enterprise persona — the “best fit” customer organization. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kevin Lindsay   |   Suzanne White   |   Brayden Napoli
Research Aug 2026
... vendor consolidation. Buyers with advanced CX maturity demand agile platforms with agentic workflows that move beyond passive surveys to multisignal customer intelligence and agentic orchestration. Insights at a Glance Market Outlook Current Market Landscape Market Definition Example Vendors Gartner Recommended ...

Analyst(s):   Maria Marino   |   Michael Maziarka   |   Brad Fager   |   Chad Storlie
Premium Research Feb 2026
... Customer experience roles are evolving. Although customer experience jobs and org structure vary widely to suit the different verticals, Gartner observes common trends, including more expansive leadership, the need for an AI integration skill set, and a greater focus on customer data and understanding ...

Analyst(s):   Augie Ray
eBook January 27 2026
... B2B Sales Strategy to Win More Customers & Deals Develop a B2B sales strategy for engaging, teaching and influencing buyers Today’s customers spend around two-thirds of any B2B buying journey gathering, processing and de-conflicting information. However, much of this learning happens without direct sales ...
Research Aug 2020
... Communications Blockchain for Customer Service Multiexperience Things as Customers Emotion AI Field Service Drones Customer Psychographics At the Peak Workforce Engagement Management Solutions Customer Journey Analytics Digital Experience Platforms IoT for Customer Service Customer Engagement Hub Augmented ...

Analyst(s):   Drew Kraus
Research Jun 2026
... Access Insights Already a Gartner client? Vendors from the CRM customer engagement center market are innovating rapidly to manage disruption caused by agentic AI and competition from adjacent markets, such as CCaaS. This research examines key trends in the CRM CEC market, and highlights leading vendors ...

Analyst(s):   Ajit Patankar   |   Francesco Vicchi
Video July 23 2026
... Gartner for Government and Public Sector Transforming Education Through Technology and Reorganization Organization: Arlington Texas Independent School District Industry: Government & Public Sector Employees: 8,000+ Mission-critical priority Eric Upchurch, Assistant Superintendent of Tech ...
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