Gartner Research

What's Hot in Digital Commerce in 2017

Published: 25 January 2017

ID: G00313832

Analyst(s): Mark Lewis, Jason Daigler, Sandy Shen, Mike Lowndes, Penny Gillespie, Chris Fletcher

Summary

For application leaders supporting digital commerce, competing on the basis of an outstanding customer experience is still a prime objective. This document profiles technologies and strategies intended to help them nimbly provide an outstanding experience without significant upfront investment.

Table Of Contents

Analysis

  • Personalization
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Payments
    • Definition
    • Why It's Hot
    • What We're Seeing
  • B2B/B2C Convergence
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Customer Journey Analytics
    • Definition
    • Why It's Hot
    • What We're Seeing
  • API-Based Commerce Platforms
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Subscription Management
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Conversational Commerce
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Marketplace Integration and Management
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Thing Commerce
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Augmented Commerce
    • Definition
    • Why It's Hot
    • What We're Seeing

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