... achieving their digital aspirations. Higher education CIOs must drive modernization and make it a natural evolution in their institution’s digital journey for improving enterprise business capabilities. Survey Objective Data Insights Observation No. 1: Modernization Is Occurring in Multiple Ways and Approaches ...
Analyst(s): Robert Yanckello
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... Successful brands take risks in “the turns,” those places in the enterprise journey where other brands slow down. Turns can be economic, geopolitical, environmental, social or competitive. CMOs must prepare and lead in the turns, building agility into strategy and decision making. Opportunities and Challenges ...
... The journey to digital business requires CIOs to implement a bimodal IT strategy for building enterprisewide capabilities to transform the business. CIOs can apply survey data presented here to develop key roles and talent profiles required to adopt and scale bimodal for digital business growth. 报告摘录 ...
... Accelerating Lead Generation Gartner helped BNP Paribas transform digital marketing and accelerate lead generation to enhance market presence and customer engagement. Mission-critical priority BNP’s Global Head of Digital Marketing aimed to build a robust content strategy and lead gen framework to nurture ...
... Customer service and support leaders struggle to influence strategy across the enterprise. By sharing VoC insights captured by their team, leaders can demonstrate the value of their function, influence the decision making of other functions, and turn customer service into a VoC intelligence hub. Overview ...
Analyst(s): Brian Weber | Daniel O'Sullivan | Christopher Sladdin | Deborah Alvord
... Customer service and support leaders with a VoC program miss opportunities to remove demand for service while improving the customer experience with the product. Establish a relationship with the product leader and a process to gather and communicate service data to drive product and CX improvement. ...
... are grappling with minimal uptake from customers. To drive adoption, product managers should prioritize user experience, use analytics to substantiate value and find new ways to attract users. Overview Analysis Gartner Recommended Reading Note 1: Examples of Customer GenAI Upskilling Approaches Gartner ...
... Communications service providers are extending consumer self-service capabilities to business customers to reduce cost and improve customer experience. This research shows product leaders how online portals, applications and APIs offer self-service improvements that will become standard in B2B. Overview ...
Analyst(s): Khurram Shahzad | Susan Welsh de Grimaldo
... benchmarks for achieving product-market fit. This research provides insights and recommended actions for must-track customer engagement and top-line-scale benchmarks, including customer retention rate, user stickiness, CLTV/CAC and revenue growth. Data Snapshot Data Insights What You Need to Do Gartner ...