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Research Jul 2026
... Insights Already a Gartner client? Amid growing supply chain challenges, customer collaboration is often overlooked as a critical value generator. Logistics and customer fulfillment leaders should create joint value with key customers to build two-way trust, improve service performance and achieve supply ...

Analyst(s):   Kevin Otto
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Research May 2026
... Access Insights Already a Gartner client? Voice of the customer programs are essential for improving customer service, identifying sources of value and mitigating issues before they occur. Customer service and support leaders can use this VoC maturity model to develop their program into a critical source ...

Analyst(s):   Daniel O'Sullivan   |   Brad Fager   |   Lauren Villeneuve   |   Christopher Sladdin
Research Jun 2026
... returns across all dimensions. Why This Matters Blind Spots What’s Around the Corner Questions You Should Be Asking Gartner’s Positions Your Journey as a Customer Service and Support Leader Evolving Insights History Gartner Insights Abstract ...

Analyst(s):   Brad Fager   |   Brett Overbey
Research Mar 2020
... Integration Applications MDM — Digital Commerce Content as a Service Customer Data Platform Digital Asset Management Product Information Management Web Content Management Digital Commerce Analytics A/B and Multivariate Testing Customer Journey Analytics Digital Shelf Analytics Digital (Web) Analytics Digital ...

Analyst(s):   Mike Lowndes   |   Jason Daigler   |   Mark Lewis   |   Christina Klock   |   Sandy Shen   |   Dayna Ford
Premium Research Jun 2026
... The high volume of email-enabled social engineering attacks, along with organizations’ inability to quantify detection efficacy, demands multilayered email security platforms. This note guides cybersecurity leaders to learn from ratings and reviews shared by their peers on Gartner Peer Insights. Gart ...

Analyst(s):   Peer Community Contributor
... of Supply Chain Supply Chain Strategic Planning Client Story Building a Customer-Centric Supply Chain Learn how leaders from flexis AG and Zimmer Biomet work with Gartner to create supply chains that are more responsive to customer needs. ...
Premium Research Jul 2026
... Organizations are increasingly adopting CDPs to unify customer data, streamline cross-functional operations and future-proof their customer experience strategy. This note guides chief marketing officers to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Community Contributor
Premium Research Aug 2024
... Customer service journeys are complex and difficult to track as customers use multiple company channels and third-party resources. This research helps customer service and support leaders understand customer channel usage, preferences and the factors that drive loyalty during service journeys. Overview ...

Analyst(s):   Keith McIntosh   |   Eric Keller
Research Nov 2025
... scalable, enterprisewide program to systematically capture, analyze, and act on the voice of the customer throughout the end-to-end journey. Use this framework to build a VoC program that drives customer satisfaction, retention, and revenue growth. Gartner Research ...

Analyst(s):   Chad Storlie
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