... increase customer retention. Key Announcements Gartner Survey Finds Digital Channels Account for 61.1% of Total Marketing Spend New CMOs Must Bridge the Expectations Gap by Aligning Marketing with C-Suite Priorities Gartner Survey Reveals Personalization Can Triple the Likelihood of Customer Regret at ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Availability/Security Hierarchy Management Data Stewardship Data Governance Multiple Usage Scenarios Multidomain Support Augmented MDM B2C Customer Data B2B Customer Data Buy-Side Product Data Sell-Side Product Data Multidomain Inclusion Criteria Gartner Recommended Reading Note 1: Definition of Master ...
Analyst(s): Simon Walker | Malcolm Hawker | Sally Parker
... Application leaders responsible for digital commerce must choose a digital commerce architecture that provides an optimal customer experience. This research outlines the three main approaches to commerce platform architecture and guides the reader in selecting the most appropriate solution. Key Challenges ...
... Agility, customer experience and headless commerce are key features in the next wave of digital commerce platforms, as application leaders guiding B2C, B2B and B2B2C organizations try to keep pace with the digital economy. What You Need to Know Analysis Critical Capabilities Use-Case Graphics Vendors ...
Analyst(s): Penny Gillespie | Sandy Shen | Jason Daigler | Yanna Dharmasthira | Mike Lowndes | Chris Fletcher
... and VR are technologies that businesses will use to enhance customer and employee digital experiences. Enterprise architecture and technology innovation leaders need to investigate, invest and plan to integrate AR and VR to improve customer and employee interactions and business performance. Analysis ...
Analyst(s): Brian Blau | Samantha Searle | David Cearley | Brian Burke
... regulatory changes in a volatile threat environment. Introduction Market Trend Market Challenge: Customer Education Is the Single Biggest Point of Project Failure Market Opportunity: Compete on Better Customer Education Market Structure Trend Market Structure Is One of Increasingly Fragmented Markets and ...
... and leveraging real-time analytics for continuous improvement. Learn how adopting a service-centric delivery model can enable IT leaders to optimize customer value, foster agility and align every investment with enterprise priorities, ensuring IT delivers not just efficiency, but real business impact. You ...
... Chief information officers (CIOs) today face mounting pressure to keep pace with rapid industry changes, balancing growth, efficiency, customer experience and risk mitigation. According to the 2025 Gartner CIO and Technology Executive Survey, AI is the top-ranked technology for both industry predictions ...
Analyst(s): Ellen Eichhorn | Richard Natale | Robert A. Yanckello | Simon Cushing
... Gartner Says Global Quantum Computing Revenue Will Reach Over $1 Billion in 2027 STAMFORD, Conn., October 8, 2026 CIOs Should Treat their Quantum Journey as a Multiyear Endeavour Worldwide quantum computing revenue is projected to total $1.1 billion in 2027, according to Gartner, Inc., a business and ...