Gartner Research

The Three Approaches to Digital Commerce Platform Architecture and How to Choose Among Them

Published: 28 September 2017

ID: G00319165

Analyst(s): Mike Lowndes


Application leaders responsible for digital commerce must choose a digital commerce architecture that provides an optimal customer experience. This research outlines the three main approaches to commerce platform architecture and guides the reader in selecting the most appropriate solution.

Table Of Contents
  • Key Challenges



  • Determine How Involved IT Will Be in Implementing and Operating the Digital Commerce Platform
  • Determine How Important Content and Customer Experience Are to Your Business Goal, and Use That to Inform Your Choice of Approach
  • Evaluate the Opportunities and Constraints of Each Approach and How They May Impact Business Success
    • Gartner's Three High-Level Digital Commerce Platform Approaches
  • Prepare for "Commerce That Comes to You" by Understanding the Depth, but Also the Complexity and Resource Requirements, of API-Oriented Commerce

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