... Articulating ROI for buyers is one of the most critical challenges for B2B CMOs to solve. Learn how Snyk worked cross-functionally to translate what customers value into quantifiable outcomes in order to deliver contextualized messaging to target buyer roles. Gartner Research ...
Analyst(s): Sharon Cantor Ceurvorst | Nick Monroe
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... Retailers continue to capitalize on technology to enhance customer experience, grow revenue and improve profitability in unified retail commerce execution. Product leaders can use insights drawn from Gartner retail industry trends to unlock valuable business opportunities. Overview Analysis Gartner Recommended ...
Analyst(s): Jonathan Kutner | Hanna Karki | Kelsie Marian | Sandeep Unni | Robert Hetu | Max Panther Hammond | Tom Nolan
... Access Research Already a Gartner client? SAP continues to show progress in driving S/4HANA adoption, while much of the demand stems from new customers. This research helps investors understand demand trends and their impact on SAP’s long-term goals. Gartner Research ...
... The biggest opportunities to improve the maturity of your CTO organization lie in customer and employee experience, building technology strategy and leading technology innovation. Use this peer data to benchmark your CTO organization’s maturity and prioritize activities to advance its maturity. Gartner ...
... Technology and service providers are expanding investments to support hosted or “first-party” events to engage with customers and buyers. Product marketers can use this research to improve events and outcomes of nonevent marketing campaigns. Overview Introduction Analysis Gartner Recommended Reading ...
... Providers are reporting that sales cycles are taking longer to close. Tech services leaders of cloud ERP providers need to establish more confidence in customers earlier in the cycle by demonstrating measurable business outcomes and showcasing industry best practices. Overview Analysis Gartner Research ...
... operational efficiency and CX were the top business outcomes from CSP innovations. CSPs combined AI and data analytics technologies with 5G IoT to digitize customer service, optimize B2B sales processes, progress sustainability goals and optimize infrastructure utilization. Analysis Research Highlights Gartner ...
... Enterprise marketplaces help organizations improve customer satisfaction, revenue prospects and operational efficiency, but there are technical and operational challenges. Digital commerce leaders can use this research when planning a marketplace launch for a successful operation. Overview Introduction ...
... Product owners are challenged in establishing a common understanding of business value with internal customers. CIOs should leverage an outcome-driven metrics approach to clearly link digital products and services to business value, thereby significantly enhancing product management practices. More Detail ...