Published: 01 April 2024
Retailers continue to capitalize on technology to enhance customer experience, grow revenue and improve profitability in unified retail commerce execution. Product leaders can use insights drawn from Gartner retail industry trends to unlock valuable business opportunities.
Product leaders focused on enabling use cases that can deliver better customer engagement to grow revenue for better profitability are more likely to win investments in challenging retail market conditions.
Successful translation of retail tech buyer and customer pain points into actionable and valuable products and services enable generation of new revenue streams, gaining competitive edge and unlocking collaboration opportunities.
Product leaders looking to create tech solutions for the retail industry should:
Conduct a thorough analysis of consumers’ and associates’ expectations and retailers’ challenges in responding to them by reviewing market research, industry influencers views and customer feedback.
Use the
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