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Research Jun 2020
... usefulness for enterprise is still evolving, decentralized authority models like blockchain have introduced alternative methods for tracking and managing customer data. Application leaders in China need to understand the direction of decentralized technologies or risk lagging behind competitors. Gartner Insights ...

Analyst(s):   Adrian Leow
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Research Jun 2021
... A TX strategy requires leaders focused on customer and employee experience to collaborate to achieve a holistic solution that drives business outcomes. Enterprise architecture and technology innovation leaders should use business architecture to help fusion teams make TX investment decisions. Gartner ...

Analyst(s):   Jason Wong   |   Michelle DeClue   |   Saul Brand
Research Jul 2019
... Enterprise Architecture leaders can make use of design thinking to help them generate creative solutions rooted in customer empathy. Learn about three mistakes we see most frequently when applying design thinking - and tips to avoid them. Recommended by the Authors Gartner Insights Abstract ...

Analyst(s):   Enterprise Architecture Research Team
Research Oct 2021
... Application leaders must think differently when expanding digital commerce to B2B. By utilizing a common platform for customers and the B2B sales team, organizations will improve CX, remove friction, reduce costs and increase revenue. Overview Recommended by the Authors Gartner Insights Abstract ...

Analyst(s):   Penny Gillespie
Research Oct 2020
... This infographic identifies 16 of the most prominent AI use cases that can improve operations from manufacturing to customer interactions in the automotive enterprise. Data and analytics leaders can use this as a starting point for further fine-tuning. Gartner Insights Abstract ...

Analyst(s):   Michael Ramsey
... addition to customer support, enhanced training and onboarding are highly valued by 44% of small businesses. → Why this matters for software providers: Ensure your implementation is fast and frictionless, especially for your enterprise customers, and prioritize post-sales communication and customer support ...
Research December 13 2022
... including lead generation, lead qualification and initial customer outreach The set of activities aimed at preparing for customer conversations, such as gathering necessary sales collateral, aligning internal stakeholders, researching key customer stakeholders and preparing meeting logistics The set of ...
Article February 18 2025
... to deliver customer value. By Chris Meering Put a relentless focus on customer-driven outcomes To be successful in the ever-changing business environment of the tech world, chief product officers must be prepared to consistently reframe conversations — and resulting actions — toward customer value. In ...
Webinar On-Demand
... of day-to-day work decisions will be made autonomously through agentic AI, up from 0% in 2024. Agentic AI will revolutionize interactions across customers, employees, enterprises and business processes as it creates more personalized, proactive and seamless experiences, fostering deeper engagement and ...

Analyst(s):   Arup Roy
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