... AI can greatly enhance digital commerce applications, due to the abundance of data and business value derived from improving customer experience across channels. This infographic identifies 21 digital commerce use cases. Application leaders can use it as a starting point to prioritize opportunities. ...
Analyst(s): Sandy Shen
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... pandemic has created a need for new B2B sales tools and sales motions, a trend that Gartner calls virtual selling. To increase sellers’ engagement with customers, application leaders must work with business stakeholders to implement telesales and digital sales rooms. Gartner Insights Abstract ...
... ADAS and software development will define success in the automotive industry. Product leaders from a traditional background risk being eclipsed by a customer experience, product architecture and innovation roadmap that mandate cloud-native expertise. Overview Analysis Gartner Recommended Reading Gartner ...
... CMOs who don’t establish AI governance now risk compromising employee and customer trust. To scale AI and embed it within the team, create governance mechanisms that build trust and oversight in where and how AI is being used. Overview Introduction Analysis Contributors Gartner Recommended Reading Gartner ...
Analyst(s): Sharon Cantor Ceurvorst | Janine Kanters | Devon Weidemann
... While many CHROs seek agility and customer centricity, and to break down functional silos, they are unable to make progress in traditional HR functional models. Learn the multiple ways you can use a problem-solver pool in HR to achieve these outcomes. Gartner Recommended Reading Gartner Research ...
... Digital commerce platforms often need to integrate with ecosystem applications to deliver rich functionality and customer experience. Application leaders should be aware of players for ecosystem applications when building the digital commerce technology stack. Overview Strategic Planning Assumptions ...
Analyst(s): Mike Lowndes | Dayna Ford | Aditya Vasudevan | Jason Daigler | Mark Lewis | Penny Gillespie | Sandy Shen
... Pursuing digital commerce is a key way to gain customers, boost revenue and reduce costs. This Hype Cycle will help application leaders evaluate a wide range of commerce technologies in light of how long they will mature, and the extent of their business impact. Gartner Insights Abstract ...
... ability to use data prescriptively across the retail ecosystem. CIOs can use these trends to identify how emerging technologies align and support customers’ expectations while reducing costs and growing top-line revenue. Gartner Insights Abstract ...
... provider success, but commonly used messaging approaches are ineffective in connecting with buyers. Providers must use storytelling techniques to connect customer situations to product/service capabilities and outcomes. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...