Published: 19 June 2024
Summary
Virtual personal assistants, redefined AV/ADAS and software development will define success in the automotive industry. Product leaders from a traditional background risk being eclipsed by a customer experience, product architecture and innovation roadmap that mandate cloud-native expertise.
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Overview
Key Projections
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Cloud-powered GenAI-enabled virtual personal assistants (VPAs) will be a key differentiating factor for customers’ automobile experience in the future.
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The cloud will offer the integrated platform and storage required for future autonomous vehicle (AV) and advanced driver assistance system (ADAS) architecture development and simulation.
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The entire software development process for a vehicle, including debugging, verification and evaluation, will become cloud-native. The cloud will provide a platform before actual hardware samples are available.
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