Published: 19 June 2024
Summary
Virtual personal assistants, redefined AV/ADAS and software development will define success in the automotive industry. Product leaders from a traditional background risk being eclipsed by a customer experience, product architecture and innovation roadmap that mandate cloud-native expertise.
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Overview
Key Projections
Cloud-powered GenAI-enabled virtual personal assistants (VPAs) will be a key differentiating factor for customers’ automobile experience in the future.
The cloud will offer the integrated platform and storage required for future autonomous vehicle (AV) and advanced driver assistance system (ADAS) architecture development and simulation.
The entire software development process for a vehicle, including debugging, verification and evaluation, will become cloud-native. The cloud will provide a platform before actual hardware samples are available.
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