... The rapid proliferation of generative AI requires cloud service providers to position their services in a manner intuitive to customers. Product managers should make their GenAI services easier to understand and consume by packaging them according to Gartner’s four deployment approaches. Overview Analysis ...
Analyst(s): Wataru Katsurashima | Sid Nag | Arun Chandrasekaran
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... Tech providers implementing PLG strategies are predominantly focused on new customer acquisition, but product analytics data is more frequently used to understand expansion opportunities and prevent churn. Product marketers must take advantage of product analytics data to achieve PLG success. Data Snapshot ...
... Product owners often struggle to develop a shared definition of business value with their internal customers. CIOs can use Gartner’s outcome-driven metrics approach to draw a clear connection between digital products/services and business value. This helps streamline product management practices. More ...
... Use this research to understand the digital commerce and multichannel marketing best practices used by top brands to attract, convert and retain customers. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Jessica Dervyn | Ant Duffin | Jason Daigler | Luke Tipping
... AI will drive a shift in digital commerce toward customer centricity by 2030. Agility and seamlessness are key to keep up. Digital commerce leaders can use this research to compare future commerce trends to their own strategic roadmap. Overview Strategic Planning Assumptions Introduction Analysis Gartner ...
Analyst(s): Penny Gillespie | Sandy Shen | Luke Tipping | Mike Lowndes | Jason Daigler | Ant Duffin | Aditya Vasudevan
... Insurance CIOs’ most critical outcome from digital investments in 2024 is to excel in customer experience. With rising demands on IT budgets and high expectations for AI, shared IT-business ownership will be important to success. Use this report to inform and communicate about your digital strategy. ...
... For CMOs, effective DEI efforts are key for attracting and retaining a diverse customer base. In our conversation with Anna Banks, Sephora’s SVP of personalization and performance, she explains how the brand expanded its audience by prioritizing diversity via content, marketing channels and tech. Gartner ...
... Procurement organizational structures are overburdened by complex customer demands and competing organizational interests. Chief procurement officers can use this research to decide on workflows to be driven centrally, regionally or locally, and restructure the organization to meet business goals. Overview ...