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Podcast December 23 2025
... 2025 | The Future of Customer Experience: AI Agents, Machine Customers and What CEOs Must Know As we close out the year, we’re bringing you some of 2025’s standout ThinkCast episodes. Today’s episode, originally released in May, dives into the rapid emergence of machine customers and how AI agents are ...
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Premium Research Feb 2026
... Contact center as a service are platforms that assist customer service teams to manage comprehensive, multichannel customer interactions. This note guides customer service and support technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Community Contributor
Complimentary Research June 23 2025
... Customer Service Strategy: 5 Steps to Drive Impact Tools and templates for heads of customer service to craft an effective customer service strategy Turn Your Customer Service Strategy into Action Effective customer service strategy planning aligns your enterprise objectives with specific initiatives ...
Research Apr 2026
... client? This document provides a strategic framework for customer service and support leaders to enhance customer growth and retention by implementing dynamic segmentation and signal-based strategies, focusing on identifying high-potential customers within the long tail. Insights at a Glance Impact Actions ...

Analyst(s):   Andy West   |   John Quaglietta
Research Jan 2026
... client? CX governance provides a solid foundation for developing a robust CX strategy and a customer-centric culture. To drive successful CX initiatives, CMOs should create operational standards, check customer impact, enable cross-functional coordination and create enterprise visibility. Insights at ...

Analyst(s):   Leah Leachman
... Powering Innovation and Transformation Gain firsthand insights from CIOs on how Gartner equips them and their global teams to achieve mission-critical objectives and drive strategic innovation. See how Gartner clients achieve success ...
Research January 23 2026
... Help customers confidently progress through the buying journey Fifty-five percent of customers say that making informed trade-offs between vendors and their capabilities is difficult based on the information encountered during the buying process. Buyers, overwhelmed by information, are struggling to ...
Premium Research Jun 2026
... being redefined in clear view of incumbent banks by their customers’ use of machines and AI agents. Bank CIOs urgently need to focus on the first stage of machine customers in banking and how the provision of right-time-insights to customers will accelerate the transformation to fully autonomous banking ...

Analyst(s):   Alistair Newton
Premium Research Mar 2026
... Customer expectations across service industries are shifting rapidly toward frictionless digital experiences and hyperpersonalization. While provider trust remains robust, CMOs must bridge the gap between customer GenAI readiness and the delivery of value-driven interactions. Insights at a Glance Issue ...

Analyst(s):   Ross Cosner   |   Chris Beland
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