Fifty-five percent of customers say that making informed trade-offs between vendors and their capabilities is difficult based on the information encountered during the buying process. Buyers, overwhelmed by information, are struggling to make purchase decisions, and this indecision trickles down to suppliers. 

The Sense Making approach increases the chances of closing high-quality, low-regret deals by connecting customers to relevant resources, clarifying information complexity and collaborating in customer learning. Download the framework to learn how to apply Sense Making to win more deals.