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Research May 2026
... Access Insights Already a Gartner client? Achieving growth from existing customers requires a coordinated effort by GTM teams, but in many technology companies, this is hindered by silos. Revenue and retention leaders can use this research to establish a “North Star” metric and unify GTM teams through ...

Analyst(s):   Reema Khalid Khan   |   Rahim Kaba   |   Maria Marino   |   Haripriya Arora
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Premium Research Nov 2025
... Seventy-two percent of customer service and support leaders experience buyer’s regret when investing in new technology. To avoid this, orient purchase decisions around achieving business outcomes, rather than securing the latest technical features and capabilities. Gartner Insights Abstract ...

Analyst(s):   Eric Keller
Premium Research Jan 2026
... and analog. CIOs and innovation leaders who serve consumers can use this research to help set the context and get you thinking about your future customer engagement strategy — by Gartner Futures Lab. Contributors Gartner Insights Abstract ...

Analyst(s):   Leah Leachman   |   Simon Whight   |   Maria Marino   |   Derry Finkeldey   |   Christopher Sladdin   |   Lizzy Foo Kune   |   Don Scheibenreif   |   Michael Chiu   |   Alyssa Cruz   |   Penny Gillespie   |   Kate Muhl   |   Suzie Petrusic
Premium Research Jan 2026
... More companies are under pressure to improve their sustainability in response to demands from their key customers. To tap into this opportunity, product leaders must find ways to resonate with buyers whose needs are distinctly pragmatic and driven by commercial priorities. Gartner Recommended Reading ...

Analyst(s):   Miguel Cossio   |   Aapo Markkanen
Research Mar 2026
... Insights Already a Gartner client? When data and teams remain siloed, AI projects fail to deliver real value or scale. This research outlines how customer service leaders can break down organizational barriers, unify data, and align incentives to maximize the ROI and impact of AI-driven transformation ...

Analyst(s):   Francesco Vicchi   |   Brady Holbrook
Premium Research Apr 2026
... Security information and event management systems help organizations orchestrate threat mitigation and meet compliance requirements. This note guides cybersecurity leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner I ...

Analyst(s):   Peer Community Contributor
Premium Research Feb 2026
... APMR tools boost project delivery and resource management, supporting diverse methodologies and rapid change, making them vital for value-driven organizations. This note guides program and portfolio management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. G ...

Analyst(s):   Peer Community Contributor
Premium Research Mar 2026
... As enterprises face SaaS workloads and ransomware threats, backup and data protection platforms are expanding their capabilities to ensure comprehensive data protection and recovery. This note guides heads of infrastructure and operations to learn from ratings and reviews by their peers shared on Ga ...

Analyst(s):   Peer Community Contributor
Premium Research Feb 2026
... PCITS drives digital transformation by migrating and optimizing workloads on public cloud platforms with cloud-native and AI-powered services. This note guides heads of IT sourcing, procurement and/or vendor management to learn from ratings and reviews by their peers shared on Gartner Peer Insights. ...

Analyst(s):   Peer Community Contributor
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