Published: 29 January 2026
There is critical tension between human connection and technological efficiency, defining five 2035 consumer personas: acceptor, survivalist, activist, humanist, and analog. CIOs and innovation leaders who serve consumers can use this research to help set the context and get you thinking about your future customer engagement strategy — by Gartner Futures Lab.
Analysts:
Don Scheibenreif, Lizzy Foo Kune, Suzie Petrusic, Leah Leachman, Maria Marino, Kate Muhl, Christopher Sladdin, Michael Chiu, Penny Gillespie, Simon Whight, Alyssa Cruz, Derry Finkeldey
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