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Research Dec 2020
... Access Insights Already a Gartner client? This document outlines best practices and resources available to support data preparation and alignment to the Gartner consensus model for organizations using the Gartner tools to undergo benchmarking exercises. Overview Analysis Recommended by the Authors Gartner ...

Analyst(s):   Eric Stegman   |   Shaivya Kaushal   |   Shreya Futela   |   Sneha Sharma   |   Nick Michelogiannakis   |   Jamie Guevara
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Tools March 02 2026
... resources effectively What you get Submit and save your data via your gartner.com account and delegate specific sections to other stakeholders and team members. More than just data, expect to discuss your results with our analyst and advisory team to turn data into action. Once completed, view results online ...
Premium Research Aug 2024
... Many organizations simply accept siloed IT asset management. Proper management requires complementary processes and data to obtain a holistic view of IT assets through their life cycle. This webinar guides I&O technical professionals through the process of building collaboration across ITAM. Session ...

Analyst(s):   Luis Fernandez
Premium Research Mar 2024
... Cohesity and Veritas announced their intent to combine Veritas NetBackup and Alta data protection assets with Cohesity on 8 February 2024. I&O leaders can use this research to analyze the pros and cons of the transaction; the implications to their organization; and the impact to the broader market. ...

Analyst(s):   Jason Donham   |   Chandra Mukhyala   |   Michael Hoeck   |   Rene Rodriguez
Webinar On-Demand
... leaders must develop to unlock the full value of AI adoption. •Identify the core capabilities of the AI-literate product marketer: strategic sense-making, data-driven experimentation, workflow design, cross-functional translation and brand stewardship. As AI reshapes every aspect of the GTM life cycle, CMOs ...

Analyst(s):   Rahim Kaba   |   Jen Kady
Premium Research Jul 2026
... Despite growing challenges of data availability and customer privacy concerns, CMOs are placing big bets on personalization and are thus making some big strategic assumptions. Learn which assumptions hold true and the latest best practices for improving personalization effectiveness. Overview Gartner ...

Analyst(s):   Alex De Fursac Gash   |   Janine Kanters
Premium Research Jun 2026
... financial planning software fails without trust. Use the CFO’s four-step framework to scale AI by prioritizing high-value use cases, automating trusted data, enforcing governance, and operating in-platform to accelerate decisions, reduce risk, and unlock measurable value. Gartner Recommended Reading Gartner ...

Analyst(s):   Regina Crowder
Premium Research Jun 2026
... Selecting between the increasing number of authorization technologies for API, application, infrastructure and data access is a challenge. This research compares the main options available and can help identity architects choose the right one for their organization. Overview Comparison Analysis Guidance ...

Analyst(s):   Mehmet Yaliman
Premium Research Jun 2026
... technology decisions is driven by organizational psychographics. This presentation explains the Gartner ETA profile model and the New Chasm, shares data related to AI decisions, and provides guidance on how to apply to GTM efforts. Overview Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Derry Finkeldey   |   Brayden Napoli
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