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Premium Research Jul 2025
... Multibrand retailers rely on digital marketing as a core component of their broader strategies, but new technology and consumer behavior are accelerating changes in the competitive landscape and best practices. CMOs can use this research to identify top performers and digital marketing best practices in ...

Analyst(s):   Ipsa Jaiswal   |   Brad Jashinsky
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Premium Research Jul 2025
... This guide offers a list of vendors across 30+ areas within the digital commerce ecosystem, including sales, marketing, data analytics and customer experience. It helps digital commerce leaders understand ecosystem segments, identify vendor positions, define applications areas and build a targeted list ...

Analyst(s):   Hanna Karki   |   Penny Gillespie   |   Jason Daigler   |   Debbie Buckland   |   Sandy Shen   |   Mike Lowndes   |   Aditya Vasudevan   |   Irina Guseva
Research Jul 2025
... Already a Gartner client? AI is transforming how digital communications are governed, moving from static archives to real-time, observable systems. As multichannel communications traverse IT infrastructure, heads of I&O are responsible for ensuring these digital communications are observable, compliant and ...

Analyst(s):   Apurva Singh   |   Rizvan Hussain   |   Michael Hoeck
eBook May 14 2025
... strategic actions with targeted business outcomes. The pace of digital business transformation is rapidly increasing as organizations strive to provide services and products in a challenging operating environment. To effectively drive digital business change, Heads of Enterprise Architecture must create ...
Premium Research Jun 2026
... Gartner First Takes Fresh insights on emerging trends Government CIOs can capitalize on momentum provided by the EU Digital Omnibus on AI to prioritize mission impact, sandbox use, and preparation for tighter governance in their AI deployments. It delays high‑risk AI Act rules to 2027 and 2028, creating ...

Analyst(s):   Daniel Nieto   |   Arthur Mickoleit   |   Nader Henein   |   Robert Stoneman
... Powerful Results with Josh Linkner, Tech Entrepreneur, Hyper-Growth Leader and Bestselling author Gartner Closing Keynote: Winning in a World of Digital Dragons with Gartner expert Leigh McMullen Venue and Travel Details Visit the conference website for complete venue and travel details. The Solution ...
... research techniques to generate granular actionable insight to build better buyer personas. Measure and analyze customer satisfaction across physical and digital touchpoints to understand which customers are more satisfied, which are not and why. Use this data to clearly position who you are and what your product ...
Research Apr 2026
... Insights Already a Gartner client? Digital twins have to move beyond visualization and simulation to become the primary training environment for physical AI systems. To achieve a competitive advantage, providers must transition from emphasizing visual realism to ensuring digital twins accurately simulate true-to-life ...

Analyst(s):   Kanishka Chauhan
Premium Research Sep 2025
... To stay competitive CMOs of personal care brands must proactively track how top players evolve. This research distills key digital marketing strategies and best practices to help industry leaders drive agility and long-term brand relevance. Index Performance Class and Category Performance Gartner Recommended ...

Analyst(s):   Greg Carlucci   |   Nikhil Sharma   |   Dipakshi Mehra
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