... CMOs face pressure to prove agency ROI amid GenAI disruption and flat budgets. As a result, CMOs are scrutinizing agency spending and reducing the number of agencies on their rosters. This research helps CMOs evaluate the agency market and form partnerships that drive measurable marketing growth. Ove ...
Analyst(s): Jennifer Barry | Philip Black | Jay Wilson
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... Access Insights Already a Gartner client? This interactive data story enables CMOs to benchmark brands’ website channel performance against 1,239 brands across five sectors. Use this tool to understand your current website channel performance and identify gaps and opportunities for improvement. When to ...
Analyst(s): Karen Lee | Rachel Perry | Justine Szafran
... lacks the digital skills needed in today’s environment. CFOs who champion using process improvement initiatives for digital upskilling help their team develop AI skills quickly while simultaneously improving processes. Overview Introduction Analysis Gartner Recommended Reading Note 1. Digital Skills Gartner ...
Analyst(s): Hilary Richards | Mark Boudreau | Valeria Miron | Roma Kaur
... Analysis Gartner Recommended Reading Note 1: Defining Digital Identity in Context of the Broader Topic of IAM Note 2: The Stages of Digital Identity Note 3: Apple Wallet Note 4: DCI Technical and Nontechnical Components Note 5: Government Digital Identities Gartner Research ...
Analyst(s): Arthur Mickoleit | Michael Kelley | Akif Khan
... Gartner Strengthening CxO Digital Leadership Survey, 88% of CxOs agree they should be responsible for ensuring that digital transformative investments align with business strategy, but only 55% feel proficient. This tool helps capture, prioritize and assess supply chain digital investments. When to Use ...
... Research Board for Global CIOs members regarding their organizational frameworks for digital transformation. It examines the digital strategies of member organizations and discusses their methods for establishing dedicated digital transformation teams, along with the teams’ reporting structures. Overview Summary ...
... Customers increasingly use a blend of physical and digital channels, often at the same time. Digital marketing leaders can use this research to inform the creation of hybrid “phygital” marketing experiences that make the customer journey effortless and smooth. Overview Introduction Analysis Gartner Recommended ...
... Organizations are eager to leverage digital capabilities to improve their logistics function, yet they frequently encounter obstacles in their approach. This research provides supply chain technology leaders with a framework to effectively develop a digital logistics technology strategy. Overview Introduction ...
Analyst(s): Nathan Lease | Jose Reyes | Dwight Klappich
... meet customer requirements while ensuring operational resilience in a rapidly changing market has heightened the demand for digital commerce platforms. This note guides digital commerce leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...