E-commerce growth in the German fast-moving consumer goods (FMCG) market has been slower than anticipated, but Index brands are taking it in their stride. Brand sites are increasingly becoming content repositories that educate and guide customers toward the right products for their needs. Although this may not directly drive sales in the way it does in other markets, brands are rewarded with high organic visibility on Google thanks to their search-optimized sites.
Digital IQ Index May 29, 2019
FMCG Germany 2019
Rankings
78 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Nivea
Genius
2
Pampers
Gifted
3
Philips
Gifted
3
Schwarzkopf
Gifted
5
Oral-B
Gifted
6
Braun
Gifted
7
Gillette
Gifted
8
Eucerin
Gifted
9
O.B.
Gifted
10
Garnier
Gifted
11
Dove
Gifted
12
L'Oreal Paris
Gifted
13
Lenor
Gifted
14
Rexona
Gifted
15
Persil DE
Average
16
17
17
17
20
21
22
23
24
24
26
27
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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