Gartner for Marketers Research

Gartner L2 Digital IQ Index May 29, 2019

FMCG Germany 2019

E-commerce growth in the German fast-moving consumer goods (FMCG) market has been slower than anticipated, but Index brands are taking it in their stride. Brand sites are increasingly becoming content repositories that educate and guide customers toward the right products for their needs. Although this may not directly drive sales in the way it does in other markets, brands are rewarded with high organic visibility on Google thanks to their search-optimized sites.

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    Rankings

    78 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Nivea

    Genius

    2

    Pampers

    Gifted

    3

    Philips

    Gifted

    3

    Schwarzkopf

    Gifted

    5

    Oral-B

    Gifted

    6

    Braun

    Gifted

    7

    Gillette

    Gifted

    8

    Eucerin

    Gifted

    9

    O.B.

    Gifted

    10

    Garnier

    Gifted

    11

    Dove

    Gifted

    12

    L'Oreal Paris

    Gifted

    13

    Lenor

    Gifted

    14

    Rexona

    Gifted

    15

    Persil DE

    Average

    16

    Finish

    Average

    17

    Always

    Average

    17

    Ariel

    Average

    17

    Veet

    Average

    20

    Neutrogena

    Average

    21

    Tena

    Average

    22

    Wilkinson Sword

    Average

    23

    Somat

    Average

    24

    Head & Shoulders

    Average

    24

    Ratiopharm

    Average

    26

    AXE

    Average

    27

    Frosch

    Average

    28

    Carefree

    Average

    29

    Nivea Men

    Average

    30

    Gillette Venus

    Challenged

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