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Research Aug 2021
... Successful implementation of a digital commerce platform requires clear goals with milestones, and the right technology and teams to avoid unexpected costs, delays and frustrated stakeholders. These four best practices can help application leaders buy and implement a digital commerce platform. Overview ...

Analyst(s):   Aditya Vasudevan
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Premium Research Jul 2023
... As organizations face economic pressures, digital commerce remains an important component of their digital strategy that supports growth while keeping costs down. This Hype Cycle will help application leaders assess a wide range of commerce technologies to support their commerce-related investments. ...

Analyst(s):   Sandy Shen
... Client Story Elevating Digital Marketing Strategy and Accelerating Lead Generation Gartner helped BNP Paribas transform digital marketing and accelerate lead generation to enhance market presence and customer engagement. Mission-critical priority BNP’s Global Head of Digital Marketing aimed to build ...
Webinar December 24 2025
Watch this complimentary Gartner webinar for Asia-Pacific region IT leaders to five technologies that will have wide-ranging implications for all organisations.
Premium Research Nov 2025
... Gartner First Takes Fresh insights on emerging trends At the Ignite 2025 conference, Microsoft began rationalizing its disparate AI portfolio, which had grown haphazardly over the two years since the release of M365 Copilot. The new initiatives will provide the underpinnings for its AI agent labor str ...

Analyst(s):   Jim Hare   |   Matt Cain   |   Max Goss
Research Aug 2021
... Pursuing digital commerce is a key way to gain customers, boost revenue and reduce costs. This Hype Cycle will help application leaders evaluate a wide range of commerce technologies in light of how long they will mature, and the extent of their business impact. Gartner Insights Abstract ...

Analyst(s):   Sandy Shen
Research Jun 2021
... Application leaders responsible for digital commerce can greatly improve the organization’s commerce results by personalizing customers’ digital experiences. This research helps application leaders understand what personalization is and how to apply it in digital commerce. More Detail Recommended by ...

Analyst(s):   Penny Gillespie
Conference November 4 - 6
... Information Officers) CISOs (Chief Information Security Officers) CDAOs (Chief Data and Analytics Officers) CDOs (Chief Data Officers) CDOs (Chief Digital Officers) CTOs (Chief Technology Officers) DX Leaders Infrastructure and Operations Leaders Enterprise Architecture Leaders Sourcing, Vendor and Program ...
... Make Better Technology Purchasing Decisions Mission-critical priority Develop a procurement technology roadmap that aligns with the company’s overall digital transformation initiative How Gartner helped Analyst sessions for roadmap design discussions, technology reviews and trends data to support predictive ...
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