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Research Jun 2020
... Digital commerce initiatives are accelerating, especially as organizations look to ensure continuity of operations during the COVID-19 pandemic. Also, B2C and B2B channels are increasing. Application leaders should evaluate vendors offering innovative ways to manage and optimize CX across channels. ...

Analyst(s):   Sandy Shen   |   Jason Daigler   |   Mike Lowndes   |   Simon Walker   |   Dayna Ford
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Research August 01 2018
... Insight Report August 1, 2018 Luxury China: Gray Market With the growth of China’s luxury market, widening price gaps and enhanced digital sophistication, unauthorized distribution of luxury goods is a compounding problem. To stem the tide of the gray market, numerous high-profile luxury brands have ...
Premium Research Aug 2025
... Strategic GICs deliver significant competitive gains and drive enterprise revenue growth while nurturing the organization’s future global leadership. However, to achieve this scenario, CIOs and innovation leaders must reclassify GICs as a “growth capital asset” from a “G&A expense” alongside signifi ...

Analyst(s):   Ganesh Ramamoorthy   |   Gunjita Mundeja   |   Apoorva Chhabra
Premium Research Sep 2025
... AI agents will disrupt the security operations market, automating and streamlining workflows beyond traditional cybersecurity capabilities. Product leaders must strategically integrate AI agents into their threat detection, investigation and response roadmaps to maintain relevance and differentiate ...

Analyst(s):   Tom Powledge
Webinar April 28 2025
Watch this complimentary Gartner marketing webinar as Gartner analysts reveal the brands who achieved top rank in the latest Gartner Digital IQ Index report.
Research May 2019
... Digital commerce is a key component of any digital business strategy and transformation. Application leaders, especially those working for B2B companies, should evaluate these emerging vendors that offer innovative ways to enable customization, optimization and flexibility. Analysis What You Need to ...

Analyst(s):   Sandy Shen   |   Dayna Ford   |   Christina Klock   |   Mike Lowndes   |   Jason Daigler   |   Penny Gillespie   |   Yanna Dharmasthira
Research Sep 2019
... Digital commerce has grown beyond an incremental revenue channel as a path to digital business. Application leaders for digital commerce technologies can help design business models, customer experience and technology platforms that suit the organization’s digital ambitions. Analysis Visual Commerce ...

Analyst(s):   Sandy Shen   |   Penny Gillespie   |   Mike Lowndes   |   Jason Daigler   |   Dayna Ford   |   Christina Klock   |   Mark Lewis
Research Jan 2017
... China's focus on customer experience is key to the success of its WeChat projects for policy issuance and claim services. Application leaders supporting digital commerce and CRM should learn how to make offerings work in WeChat and others such as WhatsApp, LINE and Facebook Messenger. Analysis Set Customer ...

Analyst(s):   Sandy Shen
Research Aug 2017
... Thing commerce generates a large amount of data that can identify transient customer behavior and market trends. Application leaders responsible for digital commerce technology can create new business opportunities from such data to get more out of the thing commerce business. 主要挑战 建议 Create New Opportunities ...

Analyst(s):   Sandy Shen
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