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Explore the journey towards post-digital government and the actions CIOs and other government executives need to take to prepare for the next phase of digital transformation.
... Access Research Already a Gartner client? Just stopping by? CIOs must lead and orchestrate continuous business and technological change through intentional and programmatic influence. This initiative provides insight CIOs require to ensure proper alignment between the enterprise’s vision for the future ...
... Multibrand retailers must navigate a challenging economic environment, increased pressure from competitors, and a rapidly changing advertising landscape to succeed. CMOs can use this research to understand changing consumer dynamics, stay ahead of key industry trends and inform strategic planning. In ...
... Pharma marketing leaders must adjust to consumers’ shifting approach to healthcare, despite decreased resources and increasing competition. CMOs can use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform strategic and tactical planning. Introdu ...
... Benchmarks Digital IQ 2021 The digital advertising landscape is constantly evolving and marketing leaders are expected to deliver better business results. Watch our on-demand webinar on digital advertising benchmarking to get actionable insights that can help improve your brand’s digital advertising ...
... unprecedented race to build AI empires, tech firms are building allies through shadow investments rather than expanding via traditional M&A, giving rise to “digital nation-states.” Overview Strategic Planning Assumptions Analysis Contributors Gartner Recommended Reading Note 1: The AI Cold War Note 2: Artificial ...
Analyst(s): Daryl Plummer | Radu Miclaus | Alastair Woolcock | Raymond Paquet | Annemarie Roussel | Peter Havart-Simkin
... Access Insights Already a Gartner client? B2B organizations are strongly investing in CRM lead management applications to drive conversion of unknown contacts to known customers. Application leaders can use this research with their marketing teams to help them both before and during the vendor evaluat ...
... Partner relationship management applications add value to channel sales activities by maximizing revenue and profit. Here, we detail the evaluation criteria for application leaders to assess PRM tools and vendors with a transparent and efficient approach. Key Challenges Introduction Develop a PRM Vendo ...