... CMOs and digital commerce leaders are charged with driving customer acquisition and retention, yet often lack reliable consumer insights. On #Hashtags, we talk about how recent data paints a better picture of where to invest or pull back, increasing CMOs’ confidence in digital commerce decisions. Overview ...
Analyst(s): Marketing Research Team
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... gas relies heavily on digital for innovation. But volatile energy markets can impede progress. Industry leaders are shifting toward adaptive, composable and agile business capabilities. CIOs can leverage this trend to strengthen their role in establishing and sustaining digital resiliency. Overview ...
... adaptable to compete amid disruptive technology and market forces. CIOs should adopt a digital healthcare payer platform architectural approach to leverage optimized legacy data, expand ecosystem partnerships and enable digital transformation. Overview Introduction Description Benefits and Uses Risks Adoption ...
Analyst(s): Kate McCarthy | Bryan Cole | Jeff Cribbs | Mandi Bishop
... Just stopping by? Many CFOs grapple with acquiring the skills and knowledge needed to keep pace with changes brought about by digital business. CFOs can improve their digital dexterity by challenging their mindset, evolving their work practices and embracing new experiences. Overview Strategic Planning ...
... Best-in-class luxury retail brands rely on digital marketing as a core component of their broader strategies, but the competitive landscape and best practices constantly change. CMOs can use this research to identify top performers and digital marketing best practices in their industry. Index Performance ...
... This themed wave of Maverick research identifies scenarios for, and the implications of, growing use of increasingly capable “digital humans” — digital representations of people. This growth is fueled by two technological innovations: generative AI and metaverse experiences. By Gartner Futures Lab. ...
Analyst(s): Marty Resnick | Lizzy Foo Kune | Frank Buytendijk | Daryl Plummer
... End-user services operating models often fall short of enabling new ways of working and improving digital employee experience. I&O leaders responsible for end-user services must evolve to a digital workplace model to meet constantly increasing business demands and increase focus on user experience. ...
Analyst(s): Dan Wilson | Stuart Downes | Sunil Kumar
... This research provides an inside look at the 2024 digital performance of 70 retail bank Index brands by class, category and distribution model. Each grouping offers a different way of segmenting Digital IQ performance data that CMOs can use to better surface relevant insights. Index Performance Class ...
Analyst(s): Ross Cosner | Karan Saxena | Yash Rastogi
... become more agile and adaptable to compete amid disruptive technology and market forces. CIOs should adopt a digital life science platform approach to leverage legacy data, deliver new digital services, and create novel patient-centric user experiences and outcomes. Overview Introduction Description ...
Analyst(s): Animesh Gandhi | Rohan Sinha | Michael Shanler | Jeff Smith