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Premium Research May 2024
... Finance teams struggle to hire digital talent as they fail to stand out among the many career options available to this in-demand group. Finance transformation leaders can use this research to understand how to entice candidates to join the team so they can support finance’s digital objectives. Overview Introduction ...

Analyst(s):   Finance Research Team
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Research Feb 2025
... client? Experimentation is an increasingly important part of improving the digital customer journey. However, it is complicated by stakeholder quantity and new ways of working. Following Gartner’s virtuous cycle helps digital marketing leaders implement experimentation with minimal risk and maximal value ...

Analyst(s):   Joseph Enever
Premium Research Dec 2024
... This research provides an inside look at the 2024 digital performance of 116 food and beverage Index brands by class, category and distribution model. Each grouping offers a different way of segmenting Digital IQ performance data that CMOs can use to better surface relevant insights. Index Performance ...

Analyst(s):   Noam Dorros   |   Nikhil Sharma
Research Feb 2022
... are leveraging emerging technologies, data, analytics and AI to optimize what they do today and accelerate digital transformation journeys. CIOs can use our 2022 initiative to shape their digital strategies, anticipate risks in execution plans and rightsize innovation ambitions. Scope Analysis Topics ...

Analyst(s):   Dean Lacheca   |   Bill Finnerty
Research Mar 2024
... Access Research Already a Gartner client? Just stopping by? As digital buying becomes more common, chief sales officers are turning to digital sales rooms to increase seller-customer engagement that drives increased revenue. This research will help investors interested in the CRM market explore white ...

Analyst(s):   Adam Woodyer
Premium Research Feb 2024
... evaluating AI investments that promise to drive enterprise productivity and cost efficiency, yet returns on many digital investments have been disappointing. They must use these lessons from digital underperformance to adapt ROI criteria for more successful outcomes. Strategic Planning Assumption Data Snapshot ...

Analyst(s):   Michelle Carlsen   |   Clement Christensen
Research Aug 2024
... executives can intuitively see how the design, planning, building and running of complex digital technologies improve business performance. CIOs perform strategic options analysis, measure value streams and monitor digital margins to maximize their competitive advantage and business performance. Overview ...

Analyst(s):   Stewart Buchanan   |   James Anderson
Research Jan 2019
... resist changing their current business models. Instead, they try to optimize them by using digital — without considering the benefits of transforming to a new business model. Evaluating new, alternative digital business models could help make a better case for innovation Scope Analysis Topics Planned ...

Analyst(s):   Paul Proctor   |   Cesar Lozada   |   James Anderson   |   Sanil Solanki
Research Feb 2019
... Digital business is challenging CSPs’ operating models that have been optimized for quality and reliability, and now must transform for agility, innovation and ecosystem scale. We advise CIOs on how to approach change, innovation, enablement, measurement and optimization for their digital business. ...

Analyst(s):   Mentor Cana   |   Neil Osmond
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