... Generative AI offers many benefits to digital commerce, but marketers aren’t sure where to start implementation. Digital commerce leaders can use this research to focus on content creation, campaigns and personalization to drive productivity and revenue. Gartner Research ...
Analyst(s): Ant Duffin | Greg Carlucci | Penny Gillespie
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... In order to create successful digital products, the efforts of distinct product management, digital design and engineering functions must be carefully coordinated. CIOs have an important role in managing the mutual obligation of this trio. Gartner Insights Abstract ...
... leaders aspire to achieve business outcomes through digital transformations. Meaningful transformation requires bold, cross-enterprise investment in modern business-enabling technology capabilities, principles and governance — in other words, in digital foundations. Analysis Research Highlights Gartner ...
... Science Business Model Changes By 2025, a digital commerce platform and marketplace for healthcare services will connect 20% of all consumers, payers and providers. As in-home healthcare becomes more common, CIOs advancing their healthcare and life science digital capabilities should prepare for complex ...
... As digital twin adoption accelerates, applications and software engineering leaders should focus on these recommendations to support an incremental approach to development of a digital twin portfolio that delivers near-term commercial value while ensuring long-term investment protection. Gartner Insights ...
... Digital marketing leaders face the challenge of creating impactful B2B websites that engage both human and AI users. This research provides guidance on aligning strategy, content, design, and execution to redesign websites that drive meaningful digital interactions and deliver strong business outcomes ...
... blockchains. Impacts Analysis Impacts and Recommendations Corporate Blockchain Innovation Is Stalling as Organizations Struggle to Adapt to a New Digital Society Reality 1. Organizational Commitment to Blockchain: A Long Way to Go 2. Ability to Cooperate With Competitors: Also a Long Way to Go Many Technology ...
Analyst(s): David Mahdi | Avivah Litan | Nadine LeBlanc | Lydia Clougherty Jones
... B2B digital commerce can increase revenue, reduce costs and improve customer experiences, but digital commerce leaders often have difficulty demonstrating value due to the disconnected nature of many B2B sales processes. Adopt account-based analysis to demonstrate value. More Detail Gartner Recommended ...