... brand ambassadors, disruptive apps like Douyin and RED, and campaigns through less traditional channels like gaming. The Digital IQ Index: Beauty China 2019 benchmarks the digital performance of 98 beauty brands across the color cosmetics and skincare categories. ...
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... Digital IQ Index December 10, 2018 Restaurants US 2018 Comfort food reigns as U.S. consumers prioritize relaxation and show an increased desire to stay home and order delivery. Restaurant leaders are using digital assets to improve convenience for customers, enabling them to order their favorite meals ...
... continue to provide the tools and means to run a business effectively, especially in new remote working environments. In mid-April, the Gartner Digital Markets Digital Transformation Survey of more than 500 business leaders revealed that 61% of respondents plan to spend more on business technology than they ...
... Digital IQ Index July 17, 2018 Specialty Retail U.S. 2018 Specialty retail is under assault. Traffic to desktop and mobile sites has decreased by 21 percent since 2017, with brands contending not only with Amazon, but also with the collective threat of direct-to-consumer disruptor brands. Index brands ...
... Marketing at Gartner Digital Markets. She has two decades of experience in digital strategy, new product development, and go-to-market leadership across the media, clean tech, education tech, and advertising tech industries. Connect with Claire on LinkedIn. Get the Gartner Digital Markets Newsletter ...
... Digital IQ Index May 8, 2019 Activewear US 2019 As consumer interest in wellness and experiences increases, activewear brands in the U.S. are able to tap into a broader base of potential shoppers. At the same time, the structural decline of wholesale partners has stunted the growth of the main distribution ...
... Digital IQ Index December 12, 2018 Beverages & Beer US 2018 Beverage and beer companies in the U.S. must combat a wave of disruptive challengers catering to health-conscious consumers. As brands at the forefront of this category disruption turn to digital channels like Amazon and Instagram to gain share ...
... software is so vital to that customer’s success. 2. Use intent data to prioritize customer retention. According to the April 2020 Gartner Digital Markets Digital Transformation survey of more than 500 small business leaders, nearly 43% cited customer retention as a top priority over the next 45 days, ...
... Application architects are increasingly tasked with driving generative AI (GenAI) adoption, requiring employee enablement skills often outside their comfort zone. Gartner’s ADOPT framework positions community as a key driver for bridging these adoption gaps and achieving improved utility. Overview Pro ...