... Access Insights Already a Gartner client? Despite macro uncertainty, advertising expenditures keep growing. The 2026 Hype Cycle reflects this growth, as well as generative AI shockwaves, media disruptions, antitrust developments, and measurement challenges. Use this Hype Cycle to assess advertising in ...
Analyst(s): Jessica Dervyn
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... Access Insights Already a Gartner client? Recent geopolitical uncertainties can make regulators push for greater local or regional autonomy and less dependence on foreign providers. This collection of research helps heads of I&O navigate the issues. Analysis Research Highlights Gartner Recommended Readin ...
Analyst(s): Lydia Leong | David Smith | Alessandro Galimberti | Carolin Zhou
... Gartner First Takes Fresh insights on emerging trends BlueDolphin (formerly ValueBlue) is pivoting from EA-focused features to a broader, “business transformation” oriented platform. EA tool owners must now reassess the value of architects “translating” EA content for business leaders, because BlueDolphin ...
Analyst(s): Andrew Gianni | Philip Allega | Austin Steinmetz
... A sequenced 12- to 18-month marketing transformation roadmap will work — when marketing drives it. But external forces impose unplanned change, making a long-term roadmap outdated when published. To maintain credibility, CMOs must choose the “next best change” from a ready list of potential changes. ...
... scenarios and digitaltransformation — driving forward the supply chain organization’s objectives. Download the supply chain annual planning toolkit for guides to supply chain strategy and scenario planning in supply chain, as well as the business case for supply chain digitaltransformation. ...
... Access Insights Already a Gartner client? An ERP transformation is a complex voyage. The ERP readiness (or Phase 0) assessment acts as a vital guide, clarifying the path, illuminating the obstacles, and preparing the team. This research guides ERP leaders through conducting this assessment to lay the ...
... modernization of technology, digital commerce has been embraced as an integral cog in the inner workings of the online business world. What is digital commerce strategy? Digital commerce strategy is a forelooking plan to grow in the digital space by accelerating digital revenue streams to create an impactful ...
... Access Insights Already a Gartner client? AI drives organizational change and disruption. Heads of EA must orchestrate business and technology transformation by defining an ambitious AI future, governing use cases and technology choices, enabling fast, repeatable pilots, and designing safe, scalable, ...
... is the key to business transformation as innovative insurers reengineer digital and customer experiences and deploy a hybrid workforce model that leverages AI agents with human-centric design. Insurance CIOs must optimize agentic AI use to prepare for organizational transformation. Insights at a Glance ...