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... longer effective. Software providers must use a tailored strategy that takes a buyer’s specific business challenges and scenarios into account. Gartner Digital Markets conducted the 2024 Tech Trends Survey* among more than 3,400 respondents in nine countries to understand the organizational challenges, technology ...
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... _____________________________________________________ Sources: 4 Mistakes That Ruin Case Studies for Tech CEOs, Gartner Digital IQ Index: Auto 2022, Gartner Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our ...
... goals Speakers Mark DiGiammarino Senior Director, Vendor Services David Kung Senior Director Analyst Gartner Tom Cox Senior Content Specialist Gartner Digital Markets Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing ...
... pique interest How to run plays with intent data to achieve your goals Speakers Mark DiGiammarino Senior Director, Vendor Services Austin Abell Senior Digital Product Manager Tom Cox Senior Content Specialist Caroline Hogan Senior Vendor Marketing Director Connect. Convert. Thrive. Connect to millions of ...
... LinkedIn. Get the Gartner Digital Markets Newsletter Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries. Join now with a free listing Complete a new listing request to list your software product across Gartner Digital Markets. Not sure whether ...
... buyers still plan to increase their investment in technology. How should software providers adapt strategy to capture this market demand? Gartner Digital Markets surveyed 2,499 decision-makers across global businesses about the challenges, factors, and triggers driving their software purchases. In this ...
eBook January 28 2026
... Smart Factories Require Smart Investments — A Different Way to Invest in Transformation Manufacturing CIOs are seeking to scale smart factory in a transformative approach. By 2025, asset intensive manufacturers will decrease their capex investments focused on smart factory technologies by at least 25% ...
... Understanding a customer health scorecard can help you achieve that. Retaining customers is becoming difficult for software providers. In a recent Gartner Digital Markets’ survey on software buying trends,* 75% of businesses said they evaluate alternatives before renewing a technology contract, while only 4% ...
... Twitter. Get the Gartner Digital Markets Newsletter Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries. Join now with a free listing Complete a new listing request to list your software product across Gartner Digital Markets. Not sure whether ...
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