... CMOs must adapt their digital advertising strategies to modern trends and enhance productivity. Use this Gartner research to improve digital advertising fundamentals, benchmark digital advertising performances, refine martech investments and navigate disruptions. Analysis Research Highlights Gartner ...
Analyst(s): Nicholas Mortensen
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... Shift PMO Priorities to Support a Digital Enterprise PPM/PMO leaders must enable collaboration between humans and smart machines for agile portfolio management A 2020 Gartner survey reveals that as organizational digital business maturity increases, the value and effectiveness of the support for a number ...
... CHROs must increase their digital effectiveness to drive strategic technology initiatives within the HR function and the broader organization. Use this self-assessment to gain insight into the mindsets and attitudes related to digital technology and improve your own digital effectiveness. Overview About ...
... Access Insights Already a Gartner client? Digital asset management platforms enable organizations to govern digital asset creation, distribution and organization. Digital marketing leaders can use this research to evaluate DAMs that drive enterprise content reuse and automation against those focused ...
Analyst(s): Karen Lee | Rene Cizio | Serena Philip | Tia Zervas | Aparajita Mazumdar
... enabling faster, more comprehensive, deeper, and trustworthy incident response capabilities. In order to bring AI capabilities to digital forensics, product leaders must address digital chain of custody, transparency, and audit requirements. Overview Strategic Planning Assumption Analysis Background and Context ...
... together for an exclusive event - the Gartner Digital Markets Insights Summit. This invite-only gathering at the Gartner Gurugram office was an opportunity to connect, learn, and exchange growth strategies with Ken Allard, Gartner CMO and leader of Gartner Digital Markets, Partha Iyengar, Gartner VP Analyst ...
... Access Insights Already a Gartner client? AI’s role in digital commerce is growing as organizations require more intelligence and automation to scale commerce across business lines, markets and business models. Digital commerce leaders should shortlist vendors based on suitability for business model, ...
Analyst(s): Mike Lowndes | Sandy Shen | Jason Daigler | Penny Gillespie | Ant Duffin | Aditya Vasudevan
... The research introduces a framework to quickly assess 20 AI use cases in digital commerce, scoring them for business value and feasibility. Digital commerce leaders should prioritize high-impact, achievable projects, accelerating innovation and justifying investments. Overview How to Use Use-Case Scoring ...
... Digital Business Strategy and Plans Primer for 2023 Assess trends and build scenario models to inform future business strategy. Experts: Lucas Kobat, Akshay Jhawar Eighty-nine percent of nonexecutive board directors agree that we live in a “postdigital” world, where “digital” is no longer seen as a separate ...