... Access Insights Already a Gartner client? Despite macro uncertainty, advertising expenditures keep growing. The 2025 Hype Cycle reflects this growth, as well as generative AI shockwaves, media disruptions, antitrust developments and measurement challenges. Use this Hype Cycle to assess advertising inn ...
Analyst(s): Tia Zervas | Eric Schmitt
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... Access Insights Already a Gartner client? DEM tools monitor the health and performance of applications to provide insights into end-user experience as well as business outcomes. I&O leaders can use this report to compare DEM tools by evaluating them against five critical capabilities and five use case ...
Analyst(s): Matt Crossley | Tanmay Bisht | Pankaj Prasad | Padraig Byrne | D.B. Cummings | Martin Caren
... research techniques to generate granular actionable insight to build better buyer personas. Measure and analyze customer satisfaction across physical and digital touchpoints to understand which customers are more satisfied, which are not and why. Use this data to clearly position who you are and what your product ...
... Access Insights Already a Gartner client? Digital technology and business consulting services increasingly reflect the seamless integration of information, technology and business strategy, with interconnected initiatives spanning disciplines. SPVM leaders can leverage this research to evaluate global ...
Analyst(s): Luis Pinto | Sundar Viswanathan | Mark Whitehouse | Tsuyoshi Ebina | Matthew Brown | Tom Sieber | Alan Stanley
... awareness, earned reach Digital marketing strategy FAQs What is a digital marketing strategy? There is no single digital marketing strategy framework, but key components of any digital marketing strategy include a vision; a clearly scoped and defined set of responsibilities for the digital marketing team and ...
... The variety of digital workplace services available to organizations is overwhelming, and the task of aligning them with an organization’s digital workplace strategy is complex. Application architects should use this research to assemble the components for a complete digital workplace. Architecture Brief ...
Analyst(s): Darin Stewart | Larry Cannell | Timon Watson
... Monobrand retailers rely on digital marketing to drive customer engagement and overall growth, but rapid changes in the digital tech landscape and consumer behaviors affect best practice strategy. CMOs can use this research to identify top performers and digital marketing best practices in monobrand ...
Analyst(s): Matt Moorut | Aarush Rastogi | Ipsa Jaiswal
... as well as support greater local autonomy. These changes are intended to help organizations excel in the postdigital era, as the barriers between digital and business strategies are being removed. However, these operating model changes reconfigure business processes and governance structures to which ...
... Gartner First Takes Fresh insights on emerging trends Government CIOs can capitalize on momentum provided by the EU Digital Omnibus on AI to prioritize mission impact, sandbox use, and preparation for tighter governance in their AI deployments. It delays high‑risk AI Act rules to 2027 and 2028, creating ...
Analyst(s): Daniel Nieto | Arthur Mickoleit | Nader Henein | Robert Stoneman